Creative Director, Copy - Shark Beauty

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Creative Director, Shark Beauty
About Shark Beauty:
Shark Beauty is at the forefront of innovation, delivering cutting-edge beauty tools that redefine performance, design, and customer experience. Our mission is to empower our customers with products that elevate their beauty routines. We are seeking a visionary Creative Director to lead the creative development for Shark Beauty (Haircare & Skincare), crafting compelling product stories that resonate across packaging, digital platforms, social media, and more. Be part of a dynamic, innovative team driving the future of beauty tools.
Role Overview:
As the Creative Director for Shark Beauty, you will be responsible for shaping and executing the creative vision for the brand across both the Haircare and Skincare categories. You will lead the development of product propositions, oversee packaging design, drive digital and social upper-funnel campaigns, and craft product narratives that captivate our audience. This role requires a strong strategic mindset, hands-on creative leadership, and a deep understanding of storytelling across all consumer touchpoints.
Key Responsibilities:

• Strategic Vision:
• Develop and maintain a cohesive creative strategy that aligns with Shark Beauty's brand and product values and business goals.
• Translate product features and benefits into compelling propositions that differentiate Shark Beauty in the market.
• Creative Leadership:
• Lead and inspire a multidisciplinary creative team, including designers, copywriters, and external partners.
• Ensure all creative work defines Shark Beauty as a leading brand within the beauty category and maintains a clear and consistent tone and look across channels.
• Product Storytelling:
• Craft compelling narratives that showcase the innovation and benefits of Shark Beauty products.
• Work collaboratively with Product Development, Engineering, CI and Marketing teams to ensure product stories are communicated effectively across all consumer touchpoints.
• Must have the ability to iterate and pivot throughout the creative process to ensure final work delivers a HROS.
• Packaging Design:
• Oversee the design and development of innovative, functional, and visually appealing packaging that aligns with the product story and brand aesthetics.
• Digital & Social Campaigns:
• Drive the creation of upper-funnel digital and social content product stories, including paid media, organic campaigns, and influencer collaborations.
• Leverage consumer insights to create engaging and shareable content that builds the product awareness.
• Collaboration:
• Partner with cross-functional teams, including CI, Marketing, Product Development, Engineering and Sales, to ensure creative initiatives support overall business objectives.
• Manage relationships with external agencies, freelancers, and other creative vendors.

• Work in a fast-paced, collaborative environment where creativity and impact are valued.
• Opportunity to lead the creative direction for a growing brand with a global presence

Qualifications & Skills:

• 10+ years of experience in a creative leadership role, preferably within beauty, consumer products, or lifestyle brands.
• Proven expertise in product storytelling, packaging design, and digital/social campaigns.
• Strong portfolio showcasing innovative and impactful creative work.
• Deep understanding of beauty consumer trends, digital platforms, and upper-funnel marketing strategies.
• Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams.
• Excellent communication and presentation skills, with the ability to articulate creative concepts to stakeholders.
• Highly collaborative and adaptable, with a strategic mindset and a hands-on approach to execution.
• Proficiency in creative tools and software (e.g., Adobe Creative Suite) and familiarity with emerging technologies and platforms.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range
$161,000-$232,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]