Creative Lead

Creative Lead – Acrisure Awareness and Growth Marketing Team

Boston, MA or Austin, TX  (4 days per week onsite)

Why Choose Acrisure Innovation?

Acrisure Innovation is where human expertise meets advanced technology.

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry.  Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. 

At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

Learn more about Acrisure Innovation: https://builtin.com/company/acrisure-innovation

The Role:

We are seeking a visionary and hands-on Creative Lead to join our high-growth brand. The ideal candidate is an aspiring Creative Director with a proven track record in building brands across multiple channels, resulting in higher brand awareness. This role offers opportunities to conceptualize and execute integrated campaigns aligned with our brand vision and objectives, as well as handle core tasks essential to brand building. The candidate will have regular communication with the marketing leadership team and should be excited to work in a fast-paced environment and manage multiple tasks at scale. Stakeholder collaboration is integral to the success of the role, particularly with colleagues on the marketing, sales, and communications teams.

Responsibilities:

• Develop engaging videos using stock footage and, as needed, collaborate with external agencies to conceptualize and produce compelling video content, including influencer marketing videos.
• Own, maintain, and evolve our brand book, ensuring consistency and adherence to brand guidelines across all creative assets.
• Manage and mentor a team of design and copy talent, fostering a collaborative and innovative work environment; eagerness to act as a player/coach when needed.
• Oversee creative projects across various channels, such as the website, paid media, email marketing, organic social, and print, ensuring high-quality deliverables that resonate with the target audience.
• Develop and execute insights-driven creative strategies that drive brand awareness, engagement, and conversion. 
• Partner closely with the Marketing, Product, Sales, and Communications teams to align creative initiatives with business objectives and priorities.
• Own the creative budget and continuously evaluate and optimize creative processes and workflows to enhance efficiency and effectiveness.
• Stay abreast of industry trends, best practices, and new technologies.

Skills and Qualifications:

• Bachelor's degree in design or a related field; advanced degree is a plus. 
• 10+ years of experience, with a strong emphasis on brand management, video and photo production, and design systems.
• 2+ years in a creative leadership role, preferably at a brand agency or high growth brand.
• Exceptional creativity and strategic thinking, with a keen eye for detail and aesthetics.
• Adept storyteller across a broad range of media and experiences for business and consumer audiences.
• Strong leadership and interpersonal skills, with the ability to inspire and motivate cross-functional teams and influence senior leadership on strategic direction.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
• Proficiency in Adobe Creative Suite, Figma, and other relevant design tools.
• Excellent communication and presentation skills, with the ability to articulate creative concepts and ideas effectively.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

Acrisure is equally committed to supporting social issues. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.

https://www.acrisure.com/acrisureacastaffprivacynotice/

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