Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Copywriter
Department: Marketing – Beauty & Wellness
Work Location: Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
We’re seeking a Copywriter who can shape a distinct brand voice and write with precision across campaign, social, eComm, and retail channels. You balance concept and craft, delivering punchy headlines, clear conversion copy, disciplined product storytelling, and platform native scripts for short-form video. You’ll also collaborate across teams to build and maintain verbal libraries, including messaging pillars, lexicons, claims banks, and tone guidelines, that ladder up to the larger brand and business strategy. Together with design and marketing partners, you’ll turn briefs into compelling, conversion ready narratives.
This position will report to the Creative Director for Beauty.
DUTIES AND RESPONSIBILITIES
- Concept and write campaign territories, headlines, taglines, CTAs, and scripts
- Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
- Develop channel specific copy for social and paid media that is short and variant friendly
- Create retail copy for in-store, packaging claims, and education materials
- Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
- Maintain and evolve brand voice, tone, and messaging guides per brand
EDITORIAL & QUALITY
- Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
- Proof, edit, and version copy for multiple placements and aspect ratios
- Document and socialize verbal standards and reusable messaging assets for cross team adoption
CROSS-FUNCTIONAL COLLABORATION
- Translate marketing strategy, insights, and test results into messaging frameworks
- Collaborate with Social and eComm on hooks and A/B test matrices
- Work with Art Directors on concept boards and storyboards.
- Facilitate working sessions to co create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels
EXECUTION & WORKFLOW
- Manage a high volume writing queue and track versions
- Contribute to post campaign learnings and document takeaways for reuse
- Uphold voice consistency across owned and retailer channels
- Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks
Skills needed to be successful in this role:
- Command of short form writing, hooks, and clear CTAs for conversion
- Familiarity with SEO, PDP structures, and paid social best practices
- Collaborative mindset and disciplined self editing
- Deep understanding of beauty consumer trends, digital platforms, and upper funnel marketing strategies
- Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams, including cross functional partners and freelancers
- Excellent communication and presentation skills, with the ability to articulate creative concepts and rationale to stakeholders at all levels
- Highly collaborative and adaptable, with a strategic mindset and a hands on approach to execution
Minimum Qualifications:
- Bachelor's Degree
- 4 + years of writing experience
- A portfolio showing campaign thinking, product storytelling, and platform native copy
- Experience using Microsoft 365 or similar editing tools
- Comfortable using Asana
- Authorized to work in the United States on a full-time basis
Preferred Qualifications:
- Degree in communications, journalism, marketing, or related field
- Beauty, CPG, or eComm experience
- CMS familiarity, such as Shopify
- Comfortable using emerging technologies
In Massachusetts, the standard base pay range for this role is $65,229.33 - $81,536.66 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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