VP, Copywriter - Investment Marketing Content

Vice President, Senior Copywriter

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of VP, Senior Copywriter at BNY Investments to join our North American Marketing team. This role will be based in Boston.

In this role, you’ll be integral to crafting the copy development process across the BNY Investments platform. You’ll also shape the messaging, tone, and storytelling that bring BNY Investments’ capabilities and value propositions to life. The ideal candidate must possess deep financial services experience, a strong command of integrated marketing communications and a real talent for turning complex ideas into clear, compelling narratives.

In this role, you’ll make an impact in the following ways: 

• Copy Development & Strategy: Lead creation and refinement of copy for platform marketing materials, including one-pagers, web content, social assets, emails and event collateral.
• Brand & Tone Consistency: Act as the “voice of clarity”—ensuring messaging is consistent, jargon-free and aligned with the firm’s clear language standards.
• Collaboration & QA: Partner with designers, digital asset managers and marketing leads to review and QA hundreds of content assets for alignment in tone, structure and visual presentation.
• Process & Governance: Help establish copywriting workflows, approval processes and AI-supported structures for ongoing consistency and scalability.
• Cross-Functional Support: Work closely with leadership and stakeholders to evolve messaging frameworks, value propositions and brand toolkits
   

To be successful in this role, we’re seeking the following: 

• Strong organizational skills along with the ability to meet deadlines and communicate clearly with stakeholders.
• Strong command of investment topics as well as a keen sense of business and sales priorities.
• Comfortable writing in both a retail and professional tone with a strong financial services vocabulary.
• Strategic and creative thinker with extraordinary attention to detail.
• Ability to work independently and manage multiple projects across teams.
• Excellent interpersonal and communication skills; build strong, positive relationships with key external and internal partners.
• Experience in investment writing, SEO optimization and creative content experience (such as infographics, video and audio) preferred.
• Experience with Adobe Workfront is beneficial.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.