Copy of Field Marketing Manager

THE HIGH LEVEL

Our Field Marketing Manager acts as a critical bridge between sales and marketing, driving strategic marketing programs for our State, Local & Education (SLED) and Commercial business units.  The Field Marketing Manager will collaborate with sales leadership, OEM partners, partner alliance managers, key stakeholders, and account managers to execute marketing campaigns, industry events, and sales enablement activities while achieving set KPIs.

WHAT SUCCESS LOOKS LIKE? 

• Campaign Strategy & Execution: Partnering with Sales and CTO, you’re recognized as a strategic, trusted partner to the SLED and Commercial sales teams
• Marketing Operation & Data Insight: Leverages analytics to ensure your programs consistently generate qualified engagement and contribute to pipeline creation
• Event Strategy & Management: You’ll design and deliver impactful event campaigns with key markets that enhance Iron Bow’s market presence and reputation
• Partner & MDF Management: Maximizes and ensures OEM partner funding (MDF) is planned proactively, invested strategically and claimed accurately and on time
• Strategic Alignment & Partnerships: Serving as a trusted advisor to SLED sales and leadership, connecting marketing programs to business goals, sales strategies and customer outcomes
• Project Leadership: Oversees multiple projects and helps connect alignment and connections across marketing, sales, alliances and other teams to support coordinated high-performing go-to-market approach
• Budget & ROI Management: You’ll track and manage SLED marketing budget effectively, connecting spend to tangible business outcomes
• Data-Driven Decision Making: You’ll use your insights to influence direction, strategy and investment decisions

WHAT YOU’LL BE DOING

• Align with sales and CTO to develop strategic multi-channel demand generation or brand awareness campaigns with tailored messaging to engage the target audience
• Develop, test, and implement marketing campaigns, tracking and reporting the performance of each tactic across weekly, monthly, quarterly, and annual metrics
• Manage campaign logistics, including budget alignment, cross-functional coordination, marketing materials, and conversion throughout sales/marketing funnel from HubSpot to Salesforce
• Identify and prioritize key tradeshows and conferences aligned to customers and core solutions
• Handle budgeting, partner collaboration, logistics, and promotional efforts including post-event follow-ups and lead nurturing with sales
• Familiarity with OEM partner programs and MDF workflows and requirements
• Pitch to partners for Marketing Development Funds (MDF) to support co-branded initiatives and campaigns, oversee budget allocation, and submit cost documentation in partner portals
• Track and report on marketing expenses related to lead procurement, MQL, SAL and SQL conversions to deliver full ROI reporting
• Oversee business unit marketing budget, aligning with finance and business unit leader on all activity spend

YOUR VALUE PROP FOR OUR TEAM

• Experience preparing SLED and commercial marketing plans and campaigns
• Proficiency in marketing automation tools and processes; experience with HubSpot and Salesforce is preferred
• Strong ability to communicate brand messaging effectively across multiple channels
• Exceptional written and verbal communication skills
• Excellent project management skills, with the ability to prioritize competing demands
• Minimum 5+ years of experience in campaign management and event marketing
• Bachelor’s degree from an accredited university

TRAVEL REQUIREMENTS: This position prefers candidates based in the National Capital Region and requires 15% travel. 

WHY YOU’LL LOVE IT!

• You’ll shape the field marketing function and make a measurable contribution to sales
• You’ll collaborate with smart, passionate teammates who are mission-oriented and grounded in solid marketing
• You’ll work with respected OEM partners while creating compelling, differentiated marketing experiences

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