Content Strategist, Small Business

What you can expect

We’re looking for a strategic, audience-obsessed storyteller to shape and scale Zoom’s content for small businesses and solopreneurs. This role will bring Zoom’s narratives to life through tailored storytelling, campaigns, and content experiences that drive awareness, engagement, and pipeline growth.

As the Content Strategist for SMB / Solopreneur audiences, you’ll translate Zoom’s vision into content that meets business owners where they are by helping them start, grow, and scale with an AI-first platform that makes work and life simpler. You’ll lead audience-specific content planning and develop hero and derivative assets.

The ideal candidate brings creativity, curiosity, and a passion for exploring new content formats.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

Strategy & Narrative Development

• Building and owning a comprehensive content strategy that positions Zoom as the trusted growth partner for small businesses and solopreneurs — translating brand narratives into storytelling that drive awareness, engagement, and pipeline.

• Defining the content journey across the funnel – from thought leadership and hero assets to product adoption and retention.

Content Creation & Editorial Excellence

• Leading development of hero and derivative assets, including research reports, guides, blogs, videos, and more — ensuring each ladders up to audience, campaign, and product priorities.

• Managing editorial workflows and creative partners briefing internal teams and agencies to deliver best-in-class storytelling that’s on-brand and audience-resonant.

• Planning and managing content within the CMP, ensuring accurate tagging, metadata, and version control.

• Driving discoverability by applying SEO and AEO best practices across all owned surfaces, ensuring every piece of content reaches the right audience at the right moment.

Cross-Functional Collaboration & Activation

• Serving as a core member of the SMB Marketing Pod, collaborating closely with Integrated Marketing Managers, Product Marketing, Comms, Social, and Online teams to align messaging, activation, and measurement.

• Partnering with the Customer Advocacy team to integrate customer proof points, reviews, and stories into content plans.

Measurement & Continuous Improvement

• Defining success metrics for content and use data to optimize performance.

• Partnering with Marketing Operations to track performance across channels, surface insights, and inform future content strategy.

• Identifying opportunities to improve message resonance, format effectiveness, and audience impact over time.

What we're looking for

• 6–8 years of experience in content marketing.

• Possess extensive understanding of the SMB and solopreneur mindset.

• Have the demonstrated ability to craft integrated content plans that span research, thought leadership, and product storytelling.

• Be a cross-functional collaborator comfortable working with Product Marketing, Customer Advocacy, Brand, and Campaign teams.

• A great communicator and editor, with excellent attention to detail.

• Analytical and curious, driven to connect creative ideas to measurable business impact.

• Have experience with Content Management Platforms, specifically Optimizely, a plus.

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.