Content Strategist, Financial Services

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Tech informs, educates, and connects the technology community through world-class research, training, events, and media. A vibrant community of over 1,000 colleagues across 19 locations, we’re dedicated to inspiring the tech community to design better, to build better.

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Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

As a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop campaign-focused products such as playbooks, promoted stories, and webinars. You will also be dedicated to several enterprise annual client accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.

Content Strategists should be strong, agile project managers as well as savvy strategists who are enthusiastic about content marketing. This role straddles both execution and strategy; the ideal candidate is as comfortable creating project timelines as they are ideating article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration.  You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists. 

• Serve as lead strategist for some annual client programs, which includes driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
• Ideate on content pitches, leveraging your knowledge of the financial services industry
• Edit written content assets for style, clarity, tone, and relevance to client goals
• Own the successful production and delivery of content products (e-books, promoted stories, surveys, webinars, etc)
• Consistently review performance data to provide data-driven insights and recommendations for content direction
• Project manage production timelines across all assigned projects
• Organize and run project kickoff calls with clients
• Act as the designated point of contact for clients, responding to and managing client requests
• Oversee licensed content curation
• Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
• Manage and collaborate with freelance writers and editors

• 3-4 years of experience in a content marketing role
• Knowledge of the financial services industry 
• Comfort within a very client-facing role
• Strong project management skills
• Ability to manage multiple projects, multitask, and work within tight deadlines
• Work well on a team but also be able to take ownership of independent projects
• Growth mindset and a positive attitude

The salary for this role is 70000 - 80000 depending on experience. 

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse, and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.

Our benefits include:

• Learning and development plan to assist with your career development
• Open PTO plus 10 national holidays, 2 floating holidays, 4 days for volunteering and a day off for your birthday.
• An additional 10 days of sick time
• Competitive Benefits with 401k match
• Paid parental leave
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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