Content Specialist

Key Responsibilities

Content Planning & Coordination
• Maintain the editorial and content calendar across multiple core capabilities.
• Coordinate the production of blogs, articles, case studies, webinars, white papers, videos, and other marketing assets.
• Collaborate with consultants and subject matter experts to gather content and meet project deadlines.
Content Development
• Draft and edit marketing copy for:
• Blogs
• Client spotlights and case studies
• Email campaigns
• Social media
• Website updates
• Event promotions
• Newsletters
• Marketing collateral
• Ensure all content aligns with BWF Zuri's voice, messaging, and brand standards.
• Proofread content for grammar, consistency, and accuracy.
• Manage client story library
Social Media & Digital Marketing
• Schedule and publish content across LinkedIn and other digital platforms.
• Monitor social media engagement and recommend opportunities to increase visibility.
• Support website content management.
Event & Webinar Marketing
• Coordinate promotional campaigns for webinars, conferences, and speaking engagements.
• Assist with event communications before and after programs.
• Create promotional assets and follow-up communications.
Marketing Operations
• Organize marketing assets within shared libraries.
• Assist with project management using marketing workflow tools.
• Support project management of industry research
Brand Support
• Help ensure consistency across all marketing materials.
• Coordinate updates to presentations, templates, and branded collateral.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2–4 years of experience in content marketing, communications, or digital marketing.
• Exceptional writing, editing, and proofreading skills.
• Experience with LinkedIn and B2B social media marketing.
• Basic knowledge of SEO and digital marketing best practices.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience with Microsoft Office and collaborative project management tools.

Preferred Qualifications

• Familiarity with email marketing platforms and CMS tools.
• Experience supporting webinars or virtual events.
• Graphic design experience with Canva or Adobe Creative Suite is a plus.
• Experience working in nonprofit, higher education, healthcare, or professional services environments.

Key Competencies

• Excellent written and verbal communication
• Strong attention to detail
• Project coordination and organization
• Time management
• Collaboration across cross-functional teams
• Adaptability and initiative
• Ability to balance multiple priorities

In this role, success includes:

• Delivering content on schedule with minimal revisions.
• Maintaining an accurate and proactive editorial calendar.
• Increasing engagement across digital and social channels.
• Supporting successful webinar and event marketing campaigns.
• Producing high-quality, brand-consistent content that positions BWF Zuri as a thought leader.
• Building strong working relationships with consultants, business development, and marketing team members.