Own the brand’s organic social presence across TikTok, Instagram, YouTube, LinkedIn, and Meta. Responsibilities include creating and editing video and graphic content, managing content calendars and publishing, directing UGC creators, engaging with the community, coordinating collaborations, writing platform-specific copy, organizing digital assets, monitoring performance, and using analytics and trends to improve content. The role partners with wellness experts and cross-functional marketing teams to support brand growth and customer engagement.
Competitive Benefits • Fitness Center Reimbursement • Product Discount
Who We Are:
Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
About the Role:
- Ideate, script, film, and edit engaging short-form and long-form videos and graphics optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
- Partner with the videographer on quarterly long-form video shoots in Fargo, ND, supporting planning, production, and post-production needs.
- Collaborate with internal subject-matter experts, including Registered Dietitians and Licensed Nutritionists, to develop accurate and engaging wellness content.
- Manage the monthly content calendar, schedule posts, and oversee day-to-day publishing across Meta, TikTok, YouTube, and LinkedIn.
- Source, brief, and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.
- Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.
- Plan and execute social collaborations, giveaways, and other community-building initiatives.
- Partner with SEO, Paid Social, Influencer, PR, Creative, and other marketing teams to align content with search intent, campaign priorities, and business goals.
- Write platform-native captions and social copy tailored to distinct audiences and channel formats.
- Organize and maintain digital asset libraries, structured folder systems, naming conventions, and handoff processes.
- Monitor channel performance and report on engagement, reach, video views, audience growth, and other key metrics.
- Translate performance insights, audience feedback, and social trends into actionable content improvements and new opportunities.
- Stay current on platform updates, emerging formats, viral audio, creator trends, algorithms, and best practices across social media.
What We Are Looking For:
- 3–4 years of hands-on experience managing social media accounts and producing original content for consumer brands.
- Demonstrated experience with mobile and desktop video production and editing using tools such as CapCut, Adobe Premiere Pro, or similar platforms.
- Experience managing UGC creator platforms, developing creator briefs, and building productive creator relationships.
- Proven ability to write engaging, platform-native social copy for distinct audiences and channels.
- Strong understanding of social media trends, viral audio, platform algorithms, content formats, and social analytics.
- Experience managing content calendars, publishing workflows, digital asset libraries, and cross-functional creative processes.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
- Comfort working independently while collaborating closely with creative, marketing, SEO, paid media, customer support, and subject-matter experts.
- Strong written and verbal communication skills.
- Experience with social analytics and reporting, including the ability to turn performance data into clear recommendations.
- Experience with influencer marketing, PR, brand collaborations, or e-commerce is a plus.
- Experience creating content in the wellness, health, beauty, or consumer packaged goods space is preferred.
Why Join Us:
- Join a trusted wellness company with more than 50 years of experience.
- Own and grow the organic social presence for a recognized health and wellness brand.
- Create a wide range of video, static, creator, and community-focused content across leading digital platforms.
- Collaborate with creative, SEO, paid media, influencer, PR, customer support, and wellness experts.
- Help connect customers with quality wellness products through useful, engaging, and authentic content.
- Make a measurable impact through thoughtful storytelling, community engagement, and ongoing content optimization.
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