Content Marketing Senior Manager

Work Schedule

Environmental Conditions

Job Description

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work. Surrounded by collaborative colleagues, you’ll have the support and opportunities that only a global leader can provide. Take your place on our strong team and help us make significant contributions to the world.

Position Overview:

The Content Marketing Manager will be responsible for developing, executing, and measuring the performance of content initiatives to drive brand awareness, engagement, and conversions. This role requires a strong blend of creative writing skills and analytical expertise, with a particular focus on crafting high-quality content and tracking performance across channels. The ideal candidate is a strategic thinker and skilled communicator passionate about delivering measurable results.

Content Marketing Senior Manager responsibilities will include:

• Own the development of content strategies across business units and campaigns
• Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content and web copy
• Serve as an outstanding writer, consistent with our company’s tone and mission.
• Acquire a detailed understanding of our customers and address their difficulties and reasons for making decisions, build content that resonates with customers at every stage of the sales process.
• Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
• Collaborate with Market Development, Product Management and Regional Commercial leads to develop content roadmap that aligns to business priorities, campaigns, product launches and events.
• Understand bioprocessing applications and ask thoughtful questions to strengthen messaging and identify areas for further development.
• Encourage team members to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
• Source and leverage critical metrics to advise content strategy and be a thought partner to Market Development in conceptualising marketing strategies.
• Partner with Market Development to craft impactful, content-rich, multichannel nurture programs.
• Work with other Content leaders across the organization to implement standard processes.
• Continuously measure and improve content performance; build reports using data and other digital tools

Requirements:

• Bachelor's degree preferred; MBA is a plus
• 5+ years in Content Marketing, with leadership experience
• Experience in content marketing, with a consistent track record of crafting impactful content.
• Writing Proficiency: Outstanding writing and editing skills, with experience crafting content for diverse formats (blogs, emails, social posts, whitepapers) and audiences.
• Familiarity with content management systems
• Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
• Collaboration and communication skills to work effectively with cross-functional teams.
• Experience with marketing automation platforms and familiarity with SEO tools.

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards