Develop and execute B2B content marketing strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize assets for SEO and GEO; collaborate across marketing, product, sales, and subject matter teams; measure performance; and improve content processes, messaging, and campaign effectiveness.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
We are looking for an exceptional content marketing talent to drive content strategy and execution for our high-growth, market-leading enterprise cloud software platform for life sciences. This role will create thought leadership, product-level, and customer content in close collaboration with global marketing, strategy, and sales teams to deliver impactful, high-quality content across channels and audiences.
The successful candidate is an exceptional writer, strategic thinker, and project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. Working closely with key partners across marketing, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and messaging.
What You'll Do
- Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
- Drive content strategy and maximize the value and reach of our content assets by building multi-channel libraries that are SEO/GEO-optimized for discovery and engagement
- Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
- Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
- Be a steward of best practices in messaging, grammar, writing, and style
- Measure and report on content performance; optimize based on results
- Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
- Stay on top of content marketing trends and bring new ideas for us to explore and test
Requirements
- 5+ years of content marketing and/or product marketing experience in B2B tech/enterprise software space
- Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey
- Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
- Experience in applying SEO best practices, along with an active curiosity to explore and master emerging GEO strategies
- A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Ability to deliver feedback thoughtfully and receive it gracefully
- Strong project management skills and attention to detail
- Curiosity and interest in life sciences
- Bachelor’s degree or equivalent work experience
Nice to Have
- Familiarity with the life sciences industry
- Experience working with remote and global teams
- Success bringing innovative B2B offerings to market
Interviewing with Veeva
- Follow the application process and submit your resume.
- Within 3 days, you will receive a link to a personality assessment administered by a third party.
- Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
- If moving to the interview stage, the process is as follows:
- A conversation with the hiring manager
- A practical case exercise
- A final conversation with our group's Senior Leader.
- Once all interviews are complete, the manager will be in touch with a final decision.
We value your time and believe in a transparent hiring process. Here is the process you can expect.
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $135,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote#LI-Associate
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
Veeva Boston, Massachusetts, USA Office
Our main office is located in downtown Boston and is within walking distance to great restaurants and cafes. Few minute walk to three T Stations.
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