Consumer Insights Senior Analyst

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
What You'll Do
We're looking for a Consumer Insights Senior Analyst to join our team in Frankfurt on a hybrid basis (3 days a week in office). In this role, you'll be pivotal in leading German consumer research efforts by:

• Owning and executing end-to-end research plans across multiple product categories.
• Conducting qualitative (IDIs, focus groups, shelf assessments) and quantitative (surveys) research for product development and commercialization.
• Managing projects with internal stakeholders and external research agencies.
• Analyzing consumer feedback to drive innovation and development recommendations.
• Presenting insights to senior leadership to influence product strategy.
• Traveling (up to 10%) to conduct consumer research, including potential trips to the UK and US headquarters.

What You'll Bring

• Experience: 4-5 years in qualitative and quantitative consumer research.
• Education: Bachelor's degree in Marketing, Psychology, Economics, Consumer Research, or related field (or 5+ years of relevant experience).
• Technical Skills: Experience in survey design, data analysis, and project management.
• Interpersonal Skills: Strong communication, strategic thinking, adaptability, and ability to balance consumer insights with business objectives.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]