Consumer Insights Analyst

Address: USA-MA-Quincy-1385 Hancock Street
Store Code: Consumer Insights (5139623)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
Manages internal consumer research projects and external vendors that are leveraged to extract insights for Stop & Shop.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Quincy, MA.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Communicates with business partners at Stop & Shop to understand issues and objectives to deliver the best and most actionable consumer research.
• Ensure that all research instruments accurately measure objectives, and that the data is representative and validated. Implement best practices within consumer insights through standardization of methods, tools, and knowledge-sharing to maximize group efficiency and impact
• Pulls relevant data from a variety of systems and sources. Systems and sources of data include but are not limited to primary consumer research, market share, syndicated data systems and proprietary vendor provided data sources.
• Helps develop, analyze data and build presentations that are timely, error-free, and address stakeholder objectives.
• Assist with primary research methodologies from both a qualitative and quantitative perspective. This includes, but is not limited to focus groups, mobile missions, research panels, online communities, tracking studies, user experience testing, segmentation studies, concept testing, test/control methodologies, etc.
• Partners closely with other team members within Consumer Insights, Strategy, and Advanced Analytics to ensure appropriate integration of data.
• Keep up to date on new methodologies, best in class research approaches and skill development.

Qualifications

• Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or closely related field. Master's Degree a plus.
• Minimum of 1-3 years of project management experience in primary consumer research.
• Working knowledge of traditional custom research techniques, including, but not limited to product testing, concept testing, copy testing, attitude & usage measurement, awareness & perception tracking, package testing, segmentation studies, in-store controlled tests, online panel management, etc.
• Minimum Intermediate Proficiency in Microsoft Office 365: Word, Excel, and PowerPoint.
• Familiarity with syndicated POS/FSP data sources such as Circana/Nielsen preferred.
• Familiarity with analysis tools such as Python or R is a plus.
• Must possess a willingness and aptitude to learn.
• Baseline undertanding of qualitative and quantitative research methods and metrics
• Baseline understanding of survey design
• Baseline understanding of data collection, analysis, and descriptive statistics

Preferred Qualifications

• Strong problem solving, decision making and analytical skills.
• Excellent verbal and written communication skills and the ability to present.
• Ability to manage vendor relationships effectively.
• Strong sense of urgency, integrity, and objectivity. Ability to push back respectively when needed.
• Understand and uses valid statistical approaches where appropriate.
• A good listener who can interpret the needs of the business partner.
• A strong team player with ability to work independently.
• Motivated and detail-oriented individual.
• Able to bring the voice of the customer alive.
• Ability to prioritize and multitask.
• Must possess an adaptive/flexible work style.

#LI-LL1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 417378_external_USA-MA-Quincy