Consultant, Lifecycle Marketing (3-4 month contract)

Key Responsibilities

• Strategy Maintenance & Optimization 
• Maintain and execute existing email and social marketing strategies including pre-sales email acquisition efforts including top-of-funnel email nurtures, contact re-engagement, bottom-of-funnel acquisition campaigns, and 6sense Conversation Email programs. 
• Provide recommendations to improve current programs and campaigns based on performance data and best practices. 
• Support the creation and deployment of new nurtures and campaigns aligned with business objectives. 
• Expand lifecycle coverage and introduce new automated programs for key customer moments.

Program & Campaign Execution

• Collaborate with marketing, product, sales, and customer success teams to ensure alignment with ongoing campaigns and product launches. 
• Oversee the planning, creation, and deployment of email campaigns, newsletters, and automated workflows (drip nurtures, welcome series, re-engagement, event follow-ups). 
• Ensure high deliverability, inbox placement, and compliance with industry standards. 
• Manage segmentation and personalization strategies to deliver tailored content to prospects and customers at different stages of the journey.

Performance & Reporting

• Monitor and report on key metrics for email (open rates, click-through rates, unsubscribe rates, conversions, etc.) and social programs (followers, likes, shares, click engagement, etc.). 
• Continue A/B testing and optimization of current campaigns. 
• Recommend improvements to enhance engagement, ROI, and pipeline attribution.

Social Media Oversight

• Oversee and mentor the social media intern responsible for planning, creating, publishing, and sharing daily content across all social platforms, ensuring alignment with brand standards and campaign objectives. 
• Review and approve social media content, set goals, and provide mentorship to the intern. 
• Ensure content aligns with brand standards and campaign objectives.

Experience, Skills & Education

• 5+ years of experience in email marketing, CRM, or digital marketing, with proven success in growth-focused environments. 
• Experience managing and developing teams, including interns and cross-functional partners. 
• Expertise in marketing automation platforms (Marketo, SalesLoft, Salesforce, HubSpot). 
• Strong analytical skills and ability to translate data into actionable insights. 
• Excellent communication, project management, and collaboration skills. 
• Experience with B2B enterprise software preferred. 
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.