Chief Marketing Officer

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people's lives easier with technology.
Our flagship products include CleanMyMac , Setapp , ClearVPN , Moonlock , and more. Now, we're stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
We're looking for a Chief Marketing Officer to take full ownership of our marketing strategy, help MacPaw scale globally, and turn our brand into one of the key players in AI and consumer software worldwide.
You will be the voice of the market and customers among the MacPaw Executive Team (ET). You`ll own the company's strategic marketing, product marketing, customer experience, and brand positioning. And drive impact by shaping market perception, product value communication, and large-scale go-to-market campaigns that support business growth and long-term customer loyalty.
What business goals you'll have for the first 6 months:

• Build marketing with a focus on deep customer understanding: customer insights → product decisions → marketing activities. Drive customer satisfaction and loyalty to ensure users stay with MacPaw for the long run.
• Play a major role in shaping product strategy: what we build and how we sell will depend on marketing insights.
• Deliver a Go-to-Market strategy for the ecosystem launch. Lead an ecosystem-wide rebranding of the business.
• Take full ownership of all marketing processes: audit, optimize, improve.
• Explore and launch new growth channels: from content marketing to building a strong community around our products.
• Ensure brand growth on the global market: expand beyond the Mac/Apple audience. Lay the foundation for brand equity growth at a global scale.

In this role, you will:

• Own and lead MacPaw's overall marketing and customer experience strategy. As a core member of the ET, the CMO provides leadership across brand, product marketing, customer experience, and communications - ensuring strategic alignment with company values, business goals, and market opportunities.
• Lead product marketing across all ecosystem elements. Oversee product positioning, customer segmentation, messaging, and value communication. Ensure product launches are strategically positioned for market impact, adoption, and growth. Collaborate closely with the CRO and CPO to ensure alignment of product value with business performance.
• Drive end-to-end customer experience. Define and manage the customer journey from brand discovery to product use and long-term engagement. Shape experience across marketing, product interfaces, communications, and support interactions to deliver emotional connection and satisfaction.
• Own and manage all marketing channels and operations. Ensure consistent messaging and customer experience across all touchpoints: SEO, content, PPC, email, affiliate, social, influencer. Maintain operational ownership of campaigns, in close coordination with the CRO for performance and scalability.
• Design and launch integrated, high-impact marketing campaigns. Lead bold, creative, cross-functional marketing initiatives that support major product launches, customer acquisition, and brand positioning. Ensure campaign storytelling is aligned with strategic priorities and delivers measurable results.
• Identify and develop new communication channels. Explore, test, and scale new customer engagement and distribution channels. Partner with CRO to determine scalability potential and integration with broader GTM efforts.
• Own customer and market insights. Continuously capture and synthesize customer feedback, behavioral data, competitive trends, and market research to inform marketing, product, and growth strategies.
• Collaborate on go-to-market (GTM) strategy and readiness. Work closely with CRO and CPO to align on GTM frameworks, timing, messaging, and launch experience. Ensure strategic coordination of launch assets, campaigns, and customer-facing materials.
• Support retention and lifetime value. Contribute to retention and LTV through messaging, customer journey optimization, education, and lifecycle communications that strengthen emotional connection and reinforce value.
• Champion seamless brand and experience consistency. Ensure brand identity, voice, and emotional tone are consistently represented across all internal and external communication, marketing assets, and product experiences.
• Lead and build high-performing marketing teams. Develop, scale, and support teams in Product Marketing, Brand, Creative, Communications, Community, and Campaign operations. Drive alignment, collaboration, and capability growth across the marketing function.

Skills you'll need to bring:

• Proven experience as a senior marketing leader (e.g., CMO, Head of Marketing, Marketing Director, VP Marketing) in a fast-growing technology-driven company.
• Experience in multi-product businesses or product ecosystems.
• Hands-on expertise with both B2C and B2B products.
• Innovative product mindset with the ability to think beyond traditional marketing.
• Strong understanding of performance marketing, analytics, and scaling campaigns.
• Data-driven approach with the ability to measure marketing impact in numbers.
• Successful experience in building and growing communities, including next-gen audiences.
• Strong record of partnership collaborations with major brands.

What We Offer

• Your well-being is always a priority
  
  • MacPaw believes the health, satisfaction, and financial security of employees and their families are important not only to each individual's well-being but also to achieving our organization's overall objectives. We offer medical, vision, and dental insurance benefits.
• Hybrid work model & flexible working hours
  
  • We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Time-off policy that covers life's needs
  
  • At MacPaw, we genuinely understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for multiple purposes.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.