Develop and execute channel partner marketing strategies across the Americas to expand market reach, generate partner-qualified pipeline, and drive sales. Manage co-marketing, co-selling, MDF programs, partner enablement resources, campaigns, content, communications, events, and sponsorships. Collaborate with sales, marketing, partner development teams, and resellers or technology partners. Track campaign and MDF performance, measure ROI, and adapt programs for regional localization.
This is a remote role within a global team that utilizes cutting-edge technology to stay connected with colleagues worldwide. Occasional travel to a local office may be required for in-person collaboration with your team, as well as for company events, team building activities, or strategic meetings.
Being a Channel Partner Marketing Manager at iManage Means…
You will be instrumental in driving the organization's growth through strategic partnerships and alliances, expanding our market reach across the Americas. You will develop and execute marketing strategies that promote our products and services through channel partnerships in North America and Latin America.
You will build a robust partner marketing and alliance network, collaborating closely with your marketing colleagues, the partner development team, sales, and channel partners (such as resellers, co-sellers, and implementation partners) to enhance brand visibility, extend our reach, and drive sales into existing and new customer segments. The primary focus will be optimizing relationships with key strategic partners, with technology and training partner marketing as a secondary function of the role. Sitting at the intersection of our Marketing, Sales, and Channels teams, you will bring your channel marketing experience to assess opportunities, partner with our teams, and shape recommendations for our go-to-market strategies within the network.
iM Responsible For…
Strategy & Planning
iM Getting To…
iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected] so our team members can review.
About iManage…
At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.
We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.
So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.
Whoever you are, whatever you do, however you work. Make it mean something at iManage.
iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Learn more at: www.imanage.com
Please see our recruitment privacy statement for more information on how we handle your personal data.
#LI-Remote
#LI-KS1
Being a Channel Partner Marketing Manager at iManage Means…
You will be instrumental in driving the organization's growth through strategic partnerships and alliances, expanding our market reach across the Americas. You will develop and execute marketing strategies that promote our products and services through channel partnerships in North America and Latin America.
You will build a robust partner marketing and alliance network, collaborating closely with your marketing colleagues, the partner development team, sales, and channel partners (such as resellers, co-sellers, and implementation partners) to enhance brand visibility, extend our reach, and drive sales into existing and new customer segments. The primary focus will be optimizing relationships with key strategic partners, with technology and training partner marketing as a secondary function of the role. Sitting at the intersection of our Marketing, Sales, and Channels teams, you will bring your channel marketing experience to assess opportunities, partner with our teams, and shape recommendations for our go-to-market strategies within the network.
iM Responsible For…
Strategy & Planning
- Creating comprehensive Americas partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience.
- Optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline.
- Ensuring that all Americas channel marketing activity is strategically aligned with, and contributes to, broader campaign & company objectives.
- Working closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays.
- Partnering with PDMs, Sales, and Field Marketing leaders to maximize the use of Market Development Funds (MDF) across the Americas, treating MDF as an extension of the regional marketing budget to fund and scale Americas partner marketing plans.
- Maintaining regular updates and meetings with channel partners, and partners providing necessary support and resources.
- Building and maintaining a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline.
- Ensuring it is kept up to date, maintaining governance processes and monitoring and creating a measurement program to understand its usage and effectiveness.
- Leveraging and packaging successful internal campaigns (i.e. 'Campaigns in a Box') for the Americas partners to use directly or inspire their own campaigns.
- Driving the content pipeline for joint press releases and customer stories, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy.
- Ensuring consistent communication with Americas partners about marketing initiatives, product updates, and events through newsletters, webinars, and other channels.
- Managing the process of partner sponsorship of Americas iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events.
- Analyzing the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored.
- 7+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner.
- Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact.
- Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams.
- A comfort working across multiple countries within the Americas and considering the regional requirements of partners in different markets, with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed.
- The ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement.
- Experience developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives.
- Knowledge of the LegalTech industry
- Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet
iM Getting To…
- Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
- Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
- Own my career path with our internal development framework. Ask us more about this!
- Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
- Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
- Enjoy flexible work hours that empower me to balance personal time with professional commitments.
- Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.
- Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
- Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
- Rewarding me with an annual performance-based bonus.
- Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
- Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
- Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
- Having multiple company wellness days each year to prioritize mental health and well-being.
- Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.
iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected] so our team members can review.
About iManage…
At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.
We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.
So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.
Whoever you are, whatever you do, however you work. Make it mean something at iManage.
iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Learn more at: www.imanage.com
Please see our recruitment privacy statement for more information on how we handle your personal data.
#LI-Remote
#LI-KS1
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