Business Development Representative

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a motivated Business Development Representative (BDR) to help generate meetings that convert to qualified opportunities to support early-stage pipeline growth. This role focuses on learning core prospecting and outreach techniques, that engage buying group members and develop foundational knowledge of ServiceNow.

The BDR engages prospective buying groups through structured outreach activities, qualifies meeting interest using defined guidelines, documents interactions accurately, and hands off qualified meetings to the GTM team (s) for opportunity validation. In addition to engaging buying groups, the BDR is also responsible for follow-up across strategic marketing events.

What you get to do in this role:

• Engages current and future clients through phone, email, and social—and connects with key contacts using approved messaging and defined qualification criteria.
• Apply basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria.
• Have consistent engagement and collaboration with the Global Business Acceleration (GBA) management team, Development team and GTM team(s).
• Amplify brand approved generated content with prospective customers to deliver a connected, personalized experience.
• Keep all engagement and follow-up activities accurately documented across ServiceNow internal systems to support clear reporting and forecasting.
• Participate in development simulations, participation in-person competitions, and meet KPI expectations

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• This position is not eligible for employment based sponsorship.
• High school diploma or GED equivalent required
• Strong verbal and written communication skills and the ability to learn and apply standard outreach and qualification practices.
• Relationship-building and interpersonal skills with the ability to collaborate effectively with peers, sales partners, marketing, renewals, development teams, and GBA leadership.
• High motivation, curiosity, and openness to coaching and feedback.
• A resilient work ethic; reliable, confident, collaborative, driven, and coachable.
• Willingness to learn AI-native tools and innovate on how they’re used to enhance outreach, prioritization, and daily workflows.
• Strong organization and attention to detail with the ability to follow established processes for documenting activities and managing follow-ups.
• Ability to influence others and convey a sense of urgency to drive issues to closure.
• A basic understanding of cloud computing and SaaS concepts, or the willingness to learn quickly.
• Ability to participate in development simulations, in-person messaging activities, and meet defined performance and metrics expectations.
• Interest in building customer relationships, qualifying opportunities, and contributing to early-stage pipeline that drives company revenue.
• Commitment to full participation in Global Business Acceleration development tracks to launch an enduring career at ServiceNow within 48 months.

For positions in this location, we offer a base pay of $32.29 per hour, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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