Business Analytics Manager (Finance)

At WHOOP, we're on a mission to unlock human performance. As we scale, the rigor and clarity of our financial planning processes are critical to how we allocate capital, set targets, and operate with discipline.

We are hiring a Business Analytics Manager (Finance) to partner closely with FP&A as a strategic thought partner in forecasting and planning. This role exists to strengthen the inputs, assumptions, and business logic that power our financial model - improving accuracy, transparency, and confidence across the organization.

This role operates at the intersection of Finance, Growth, Marketing, and Analytics. It is ideal for a highly analytical and commercially minded operator who understands business drivers at a deep level and can navigate complex data models with confidence. This is a hands-on role for someone who has defended forecasts in high-stakes settings and is motivated to bring greater rigor and clarity to how the company plans and makes decisions.

RESPONSIBILITIES:

Forecasting Partnership & Planning Rigor

• Partner deeply with FP&A on topline forecasting, ensuring assumptions are grounded in operational reality and core business drivers are clearly defined and measurable.

• Strengthen the connection between underlying business performance (acquisition, retention, monetization) and company-level financial projections.

• Improve the structure, consistency, and scalability of planning processes across budget, rolling forecast, and long-range planning.

• Establish clear frameworks for pacing and variance analysis that increase organizational accountability and improve forecast precision over time.

• Continuously refine modeling logic and data inputs to elevate signal quality and reduce noise in decision-making.

Business Strategy & Tradeoff Evaluation

• Translate complex business dynamics into structured, decision-oriented insights for senior leadership.

• Partner with Growth and Marketing to ensure initiative-level forecasts align to company targets and reflect sound financial logic.

• Build thoughtful business cases for incremental investments and initiatives, grounded in disciplined, data-driven tradeoff analysis.

• Help leadership understand the financial implications of strategic decisions - balancing short-term performance with long-term value creation.

Data Systems & Infrastructure

• Design and institutionalize scalable planning frameworks that improve accuracy and reduce friction across teams.

• Automate recurring analyses and pacing processes to improve speed, transparency, and consistency.

• Improve clarity and governance around key business definitions, drivers, and performance metrics.

QUALIFICATIONS

• 6+ years of experience in Financial Analytics, Strategic Finance, Growth Analytics, or a similarly rigorous role within a subscription, DTC, or consumer technology business.

• Strong financial modeling skills; comfortable building and refining driver-based forecasts that support executive planning.

• Demonstrated ability to deeply understand business models and connect operational drivers to financial outcomes.

• Direct experience owning or materially contributing to forecasts used for executive planning and accountability.

• Strong track record building business cases and evaluating strategic tradeoffs using structured analytical frameworks.

• High bar for analytical integrity and a bias toward accuracy over narrative.

• Advanced SQL proficiency required; experience working with complex data models in Snowflake, dbt, or similar environments preferred.

• Strong executive presence; able to defend assumptions and recommendations clearly and confidently.

• Proven ability to align stakeholders with differing priorities around shared, data-driven conclusions.

• Self-starter with a player-coach mentality - equally comfortable shaping strategy and diving deep into the underlying data and models.