Brand Strategy Manager

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

  

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job Description

The Brand Strategy Manager will play a key role in supporting the Bose brand’s continued evolution and growth, helping us deliver on our commitment to being the brand for music lovers everywhere. Because life deserves music, and music deserves Bose.

This role is within the Premium Audio Marketing Strategy team at Bose, which sets the course for global brand priorities, objectives and initiatives. We’re looking for a talented, rising brand strategy leader who is just as passionate about building culturally relevant brands as they are about the transformative power of sound and music. This individual will combine analytical rigor with creative problem-solving and storytelling to strengthen our brand positioning and identity, communications, consumer engagement, and market performance across the Bose portfolio.

Key Responsibilities:

Brand Activation and Creative Strategy

• Write focused briefs (both tactical and conceptual) for variety of communications and initiatives, providing clear direction for creative and cross-functional teams.
• Participate in briefings and work closely with creative, integrated marketing, cross-functional teams to see the strategy through to action.
• Develop compelling consumer-driven positioning (grounded in brand) for product launch campaigns, in collaboration with product marketing and GTM strategy teams.
• Monitor and enforce brand positioning and brand guidelines to ensure the brand is showing up in a consistent manner across communications and consumer touchpoints.

Brand Health and Insight Development

• Monitor brand health metrics, sharing consistent updates on KPIs and growth drivers within the strategy team to inform long- and short-term strategic thinking.
• Become an expert on our consumers and ensure our strategies will resonate with them, understanding their motivations, pain points, and perceptions of Bose.
• Be the day-to-day voice of strategy in consumer research and testing projects, helping to identify clear objectives and opportunities to put learnings into action to achieve brand goals. Make clear recommendations for strategy based on insights.
• Conduct research and uncover actionable insights regarding competitive brands, cultural themes and channel trends – both on an ongoing and project-specific basis.

Strategic Planning

• Assist in the development of seasonal, annual and long-term brand plans – leveraging insights to define opportunities, initiatives, objectives, and KPIs.

Qualifications:

• 5-7 years of experience in brand strategy, brand management, or an agency strategy role, preferably with experience in consumer electronics or technology.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Proven ability to craft powerful creative briefs that lead to effective real-world output.
• Strong analytical skills with a track record of using first-party quantitative marketing data and consumer insights to inform strategic decisions for a brand.
• Strong communication skills. Ability to organize and present information in a way that creates understanding and alignment among senior team members.
• Proven experience conducting primary and secondary research – and synthesizing learnings into actionable consumer, competitive and cultural insights.
• Proven ability to make creative leaps that elevate data and insight into surprising ideas.
• Familiarity with brand health metrics and how to make sense of them.
• Demonstrated knowledge of modern marketing channels and how brands can use them individually and in an integrated way to drive impact.
• Demonstrated ability to manage multiple workstreams and timelines at once.
• Global brand experience preferred but not mandatory.

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At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $105,400-$144,850.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.