Brand Marketing Specialist, HomeGoods

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. 

Job Description:

Marketing Specialist, HomeGoods

The Opportunity: Contribute To The Growth Of Your Career. 

Are you passionate about home decor, trends, and pop culture? Major fan of the TJX brands and off-price business? Then this is the job for you!

We are looking for a highly motivated, collaborative, self-starter to join our Brand Marketing team as a Marketing Specialist.

The Marketing Specialist will play a key role in supporting programming for HomeGoods' marketing initiatives within Social Purpose and Organic Social Media. The ideal candidate is a proactive self-starter who thrives working independently, yet is also comfortable being hands-on and collaborating within a team. This role offers valuable exposure to broader brand marketing functions and provides a strong opportunity to expand and deepen your overall marketing abilities. Specialist reports into the Brand Marketing Manager.

Who We Are Looking For: You.  

• Assist in coordinating charitable partner campaigns in collaboration with external charity partners.
• Track campaign performance data and prepare detailed impact reports for partners.
• Help create campaign and event recap materials for internal and external partners.
• Draft, review, and manage contracts and Commercial Co Venture reporting.
• Assist in coordinating large-scale events in collaboration with internal and external partners.
• Manage and coordinate all internal communications related to campaigns and events.
• Support with charitable merchandise production and serve as a liaison with internal and external partners.
• Partnering with internal teams as needed including legal, global communications, buyers, and creative.
• Maintain an understanding of the latest social trends, consumer behavior, and app capabilities across social platforms.
• Assist with capturing and creating social media content across platforms as-needed.
• Support social content planning, scheduling, and publishing as priorities shift.
• Source and organize UGC, noting potential opportunities for use.
• Help analyze social data and share simple insights through weekly/monthly reports.
• Maintain brand tone and visual identity across platforms, ensuring consistency with established brand positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 1-3+ years of full-time Marketing experience required, experience in content creation, a plus.
• Demonstrated user proficiency and a solid understanding of key social media platforms including Instagram, TikTok, Facebook, Threads, YouTube Shorts & Pinterest.
• Strong creative thinking skills with the ability to generate original content ideas.
• Knowledge of social/video editing tools (such as CapCut, Canva, Adobe Creative Suite) and social reporting dashboards is a plus, but not required.
• Organized and demonstrates the ability to prioritize projects simultaneously and quickly shift gears in a fast-paced environment.
• Exhibits strong attention to detail, organization and time management skills.
• Proactive self-starter who is highly motivated, resourceful, ambitious, and willing to learn.
• Excellent written, verbal communication and presentation skills.
• Collaborative nature, with the ability to form relationships across business functions.
• Respect for established business model and workplace culture.
• Proficient in Microsoft Office applications.

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business!

This position is hybrid requiring 2 days per week in the Framingham office. It is not open to remote.

Address:

Location: