At Shark Ninja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing.  We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact.  Are you ready?
Position Overview

The Brand Manager role will drive the growth of the Robot portfolio through breakthrough innovation.  This role will contribute effectively to the development of category innovation pipeline, from concept development to execution and will lead cross functional team through the commercialization process. You will help to drive consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). Contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals. The right individual will have a collaborative working style, a strong sense of ownership, autonomy, and personal responsibility, and the desire to defy expectations to create the impossible possible!
Roles and Areas of Responsibility

• Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand
• Working with the Product Development, Creative Services and Marketing Services teams, lead the development and execution of new product development strategies and go-to-market plans. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
• Support development and implementation of best practices and processes across all consumer touchpoints
• Manage creative development processes (i.e. timeline, approvals, protocols)
• Lead brand strategy discussions, actions, and validation plans
• Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
• Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization
• Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements

Attributes and Skills:

• Highly analytical
• Ability to work in a fast-paced, detail-oriented & deadline driven environment
• Resourceful, well organized, highly dependable, and efficient
• Keen leadership skills with ability to take ownership and manage projects to completion
• High energy level with ability to multitask and open to changing direction
• Strong written and verbal communication skills  
• Exceptional presentation skills. 

Education and Experience:

• Bachelor’s degree in marketing or equivalent (MBA preferred).
• 3 to 5 years of Marketing experience depending on degree and type of work experience. 
• Prior Marketing, and/or Category Management experience within consumer-packaged goods preferred.
• Advanced PowerPoint and Excel skills
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Comfortable with’ financial analysis to make marketing recommendations

This role is HYBRID from our Needham MA office