Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Brand Manager, Integrated Marketing Communications, Shark Beauty
Position Overview
As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Beauty Category marketing campaigns to drive brand visibility, engagement, and conversion. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, PR, Media, and Analytics to bring launch plans to life on a global scale. You will be responsible for developing ATL communications and will work with the channel specialists to deploy across all marketing channels. You will work closely with regional marketing teams to ensure regional and local plans support and align with the global strategy and objectives. You will serve as a key stakeholder on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.
Responsibilities
- Execute comprehensive integrated marketing strategies that align with the company's marketing and business objectives
- Brief and work closely with channel specialists and agencies on PR, Social, Retail, and Media planning and execution to deliver full-funnel campaigns
- Partner with International IMC teams on Local execution of global strategy with local relevancy
- Develop and implement a content strategy that provides engaging and relevant content across multiple platforms, that aligns with brand identity and audience needs, and that can be adapted for regional campaigns
- Monitor campaign performance, analyze data, and adjust strategies as needed to achieve goals
- Brief creative assets to support all campaign plans and media flights
Key Functional Skills/Knowledge
- Comfortable working at a fast paced, iterative, and progress vs. perfection mindset
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Ability to connect the dots and think at a holistic and strategic level across the business
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
Qualifications
- 3-5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
- Experience in the Beauty industry preferred
In office 3x a week
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja Needham, Massachusetts, USA Office
89 A Street, Needham, MA, United States, 02494
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