Generate qualified pipeline for mid-market and enterprise sales through end-to-end outbound prospecting. Responsibilities include researching accounts, mapping buying groups, personalizing outreach, booking meetings, managing follow-ups in a CRM, and collaborating with Sales and Marketing. The role requires using GenAI to improve prospecting and outreach, meeting pipeline targets, handling objections, and adapting quickly in a hybrid Boston-based environment.
Description
We're looking for a Business Development Representative to fuel our growth by generating qualified pipeline for our Mid-Market and Enterprise sales team. This role sits at the very top of our revenue engine. You'll identify the right accounts, reach the right people, and start the conversations that become long-term customers.
You'll own outbound prospecting end to end, from researching accounts and mapping buying groups to booking meetings that Account Executives are excited to take. You'll work closely with Sales and Marketing and be measured on the quality of the pipeline you create.
Experience using GenAI to improve prospecting, account research, personalization, and outreach is a must for this role.
This role is based in Boston. We work in a hybrid model, with 3 days a week in the office.
This might be for you if:
- You enjoy hunting for new opportunities and starting conversations with people who don't know you yet
- You're resilient, persistent, and motivated by hitting and beating activity and pipeline targets
- You like working in fast growing, high performance sales environments
- You're structured and data-driven in how you manage your outreach, follow-ups, and CRM
- You care about ownership, learning fast, and building a long-term career in sales
- You actively use AI tools to increase efficiency, personalization, and response rates
Requirements: 6-12 months of experience as a BDR/SDR in B2B SaaS (or equivalent outbound sales experience)
- Proven track record of meeting or exceeding meeting and pipeline targets
- Excellent written and verbal communication skills in English
- Hands-on experience with outbound tools and a CRM (Salesforce, a sales engagement platform, or similar)
- Hands-on experience using GenAI tools for prospecting and outreach
- Strong curiosity, coachability, and the ability to handle objections with confidence
- Quick learner and fast adapter to new products, tools, and processes
Lusha Boston, Massachusetts, USA Office
Boston, MA, United States
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