Associate Director, Sales (West Coast)

Associate Director, Sales (West Region)

The Associate Director, Sales (West Region) will lead PacBio’s commercial efforts across the Western U.S., driving growth, expanding market presence, and leading a team of Territory Account Managers and Genomic Sequencing Specialists to exceed revenue and strategic objectives. This role reports directly to the Vice President of Global Sales and is a key member of the AMR leadership team.
The ideal candidate is a dynamic commercial leader with a proven track record of sales excellence, strategic account growth, and people development. You will play a critical role in shaping territory and account plans, building high-performing teams, and driving collaboration across marketing, support, and product functions to deliver sustainable success.

Key Responsibilities

• Lead, coach, and develop the West Region commercial team to achieve revenue, growth, and strategic objectives.
• Build and execute comprehensive regional business plans aligned with corporate priorities and customer needs.
• Directly manage and support key strategic and enterprise accounts to drive long-term partnerships and revenue expansion.
• Foster a culture of accountability, collaboration, and continuous improvement across the team.
• Partner with Strategic Marketing, Product Marketing, and Customer Support to optimize customer engagement and solution delivery.
• Provide accurate, data-driven forecasting and pipeline management within our current forecasting tools.
• Act as a visible and accessible leader - spending time in the field with customers and team members to identify opportunities and remove barriers.
• Collaborate with global and cross-functional counterparts to ensure alignment across multinational and strategic accounts.
• Represent PacBio at key conferences, customer meetings, and industry events, serving as a trusted ambassador for the company and its mission.

Qualifications & Requirements

• Minimum 5 years of sales leadership experience, including at least 2 years at the Senior Manager level or equivalent senior management capacity.
• Bachelor’s degree required, advanced degree preferred.
• Strong scientific or technical background.
• Demonstrated success managing teams selling high-end capital equipment and consumables in the Life Science and Clinical and Academic markets.
• Deep understanding of complex, high-value purchasing processes across multi-site organizations.
• Strong strategic and analytical mindset, with proven ability to translate strategy into actionable sales execution.
• Track record of developing talent and building high-performing commercial teams.
• Exceptional communication and presentation skills, with the ability to influence C-level stakeholders.
• Excellent interpersonal skills.
• Self-motivated, adaptable, and capable of thriving in a fast-paced, evolving environment.
• Willingness and ability to travel a minimum of 60%.

Candidates must have current authorization to work in the United States without the need for present or future sponsorship.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

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All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or [email protected] for assistance.

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