Associate Director, Regional Marketing, Life Sciences (Molecular Tools and Oncology)

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About the opportunity

We are seeking an Associate Director, Regional Marketing, Life Sciences (Molecular Tools and Oncology), based in Germantown (GTN), Maryland or remote, to play a pivotal role in driving growth and demand for the Life Sciences portfolio, with a strategic focus on segments where digital PCR plays an important role – including BioPharma, Applied Testing and Academia.

This role is ideal for a passionate marketer with a strong foundation in marketing to life sciences and translational laboratories through North America. You will lead strategic marketing execution across the North American region, driving adoption and utilization of QIAGEN products.

Key Responsibilities:

• Support achievement of overall revenue and marketing goals
  • Have a clear understanding of the regional commercial objectives and annual must wins.
  • Identify ways that marketing can measurably help achieve and exceed regional commercial objectives.
  • During budget and marketing planning cycles, provide historical baseline data to show how marketing can attribute revenue or impact to achieve budget targets.
• Develop and Execute Annual Regional Marketing Strategies:
  • Develop the annual regional marketing strategy for key products and segment marketing for both dPCR and BioPharma/Applied segments.
• Execute Strategic and Impactful Regional Marketing Activities:
  • Help set regional commercial objectives and strategies with commercial leadership team.
  • Develop and execute marketing activities to achieve commercial objectives. 
  • Clearly demonstrate marketing impact through implementing measurable demand generation and commercial enablement activities.
  • Use market data, intelligence, funding intelligence and databases to develop informed, data-driven marketing activities to achieve regional commercial targets.
• Measure, Report and Optimize Marketing Activities:
  • Set KPIs – focusing on revenue generating, and/or mid to bottom of funnel activities.
  • Measure and analyze performance of  regional marketing activities.
  • Identify measures to optimize marketing performance and execute fixes.
  • Own your results – report out at MBRs, QBRs – manage dashboards and feed into Bowlers. focus on measurable results.
• Partner with and Support the NA CommOps Organization:
  • Partner closely with the NA CommOps / sales teams and leadership to develop marketing activities with agility in response to market dynamics, competitive changes, and opportunities.
• Be the voice of the region to global colleagues and within QIAGEN:
  • Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc.
  • Ensure the voice and needs of the North America customer is incorporated into annal planning.
• Work with Global to Feedback on Campaigns
  • Provide feedback on marketing performance, market dynamics, and commercial activities/issues to the global team.
  • Provide commercial and marketing performance feedback to global colleagues.
  • Seek help, collaboration and support from global marketing where needed.

Additional qualities:

• Develop, communicate and execute regional marketing plans, in close cooperation with responsible stakeholders.
• Actively participate in preparation of launches for new products to be introduced into the market; drive success of products introduction in the field
• Ensure budget compliance and measures return of investments of marketing activities.
• Communicate, inspire, motivate and inform colleagues in sales, service and other teams ensuring clear direction.
• Establish and maintain relationships with key customers/ networks/ opinion leaders.
• Monitor market trends and competitor situation.

Your profile

• Background in tactical marketing, and enabling a commercial organization to achieve budget targets.
• Experience in life sciences DNA/RNA isolation and preparation, nucleic acid detection platforms, and marketing to BioPharma companies through North America. Focused experience in digital PCR platform(s), and marketing or selling to North America BioPharma customers would be ideal.
• 5–8 years of experience in life sciences marketing roles, preferably within molecular platforms and products.
• Experience with Agile marketing processes ideal but not required. Experience with sales platforms such as Seismic ideal but not required.
• Strategic, cross-functional collaborator with a track record of successful product launches and commercial impact.
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
• Experience recruiting and working with Key Opinion Leaders to produce educational content and product presentations.

Location:

• Germantown (GTN), Maryland or Remote. Needs to be able to work in line with Eastern Timezone.

The estimated base salary range for this position is $140,000-160,000. Compensation will be based on the candidate’s experience, skills, geographic location, and other job-related factors. In addition to base salary, we offer a total compensation package that includes a bonus plan and generous benefits.