Associate Director Media Planning

Our Opportunity:
Chewy is hiring an Associate Director of Media & Communications Planning to amplify our core marketing campaigns and ensure our messaging reaches the right audiences in the most effective way. We're looking for a strategist who can lead integrated media and communications strategies across all platforms-traditional, digital, and emerging-while aligning messaging across the full marketing funnel. You will develop comprehensive, insight-driven media and communications plans, working closely with cross-functional teams across marketing, media, creative, and brand strategy to drive awareness, consideration, and engagement. Your work will drive brand awareness, customer engagement, and business growth.
The ideal candidate is a passionate consumer marketing expert with a proven track record of delivering measurable results through innovative media and communications strategies. You should have experience executing successful campaigns across a diverse range of media platforms. A strong background in direct-to-consumer marketing is essential, with the ability to leverage both traditional and digital media to maximize impact. To be successful in this role, you must be: 1) A subject matter expert in media planning and execution, including in-house and agency structures. 2) Data-driven in your decision-making, ensuring optimal media investments. 3) A strong communicator with the ability to influence senior leaders and cross-functional teams. 4)Passionate about pets and committed to delivering impactful marketing that connects with pet parents everywhere.
What You'll Do:

• Develop and implement comprehensive communication plans that align with Chewy's business objectives
• Own creative content and messaging calendar across to ensure cohesive brand experience across platforms
• Collaborate with cross-functional teams to understand business goals, target audiences, and communication needs.
• Build holistic media experiences that infuses brand and performance media; prioritize and deliver results against multiple business objectives
• Direct channel investment mix in partnership media channel leads
• Analyze syndicated and proprietary data to determine the optimal media vehicles, reach, and frequency for influencing our target audiences
• Develop and write media strategy content for briefs in partnership with campaign leads
• Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are maximizing ROI and achieving marketing goals
• Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail

What You'll Need:

• 7+ years of media agency or in-house agency experience
• Deep knowledge of online and traditional media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
• Experience in ecommerce
• A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
• Comfortable presenting ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and quick to apply any changes

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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