At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.

Associate Director, CRM Marketing

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Our Opportunity:

Chewy’s mission is to be the most trusted and convenient online destination for pet parents and partners everywhere. We are obsessed with meeting the needs of pets and pet parents and exceeding customer expectations through every interaction. 

Chewy’s Customer Relationship Management (CRM) team is focused on scalable delivery of highly personalized messages to Chewy customers across Chewy’s on and off-site marketing channels (email, push,, Chewy app, social media handles). 

We are looking for an experienced Associate Director, CRM Marketing to lead and grow a team of markers in our Boston, MA or Plantation, FL office. In this highly visible leadership role, you will shape & build lifecycle marketing strategies for Chewy’s customers and will be critical to Chewy’s long-term success. As a marketing leader, you will develop and own the strategy related to the customer lifecycle at Chewy, and work, and work with the CRM engineering team to launch “always-on” programs that raise the CX bar for our customers. You will work cross-functionally across Technology, Merchandising, Customer Service, Data Science, and Executive teams to create, build and execute the CRM vision

What You'll Do:

  • Own, develop and communicate strategic long-term CRM roadmap to senior leadership  
    • Manage a team to deliver a CRM Early tenure strategy, prioritize features, build consensus w/ partner teams, and coordinate feature releases and internal/external communications
    • Partner with software and data engineers, analysts, merchandisers, and business leaders to deliver the vision set out in the strategy, measure success and communicate work across organization
    • Acquire a deep understanding of the pet industry and be the subject matter expert (SME) for chewys active customer base to understand purchase and retention strategies.  
    • Identify risks and opportunities and drive accountability for goals and key performance indicators with cross functional partners
    • Communicate strategy and status to key stakeholders across Chewy; develop intake process for feature enhancement suggestions
    • Utilize data to understand customer behavior/needs as well as business objectives; enable the team to transform that knowledge into optimization strategies

What You'll Need:

  • BA/BS degree in Marketing, business, or related field
  • 8+ years of overall experience; 4+ years in management or business capacity
  • 2+ years in people management and demonstrated growth of team
  • Proven track record of managing and executing large projects from start to finish, identifying and mitigating risks, manage multiple competing priorities, high attention to detail and situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations and make trade-offs at all levels of management
  • Strong ownership, urgency and drive, and build culture of experimentation, learning and innovation
  • Strong written, verbal, analytical and problem-solving skills
  • Track record of building productive relationships with engineering leadership
  • Position may require occasional travel


  • MBA or Master’s degree
  • Strong understanding of Pet Care Industry and recent trends
  • In depth experience and understanding of CRM systems and solutions

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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