Own Thorne’s AI and answer-engine visibility program by monitoring Profound data, identifying competitive and sentiment trends, prioritizing the AEO roadmap, and coordinating execution across content, ecommerce, product, development, PR, affiliates, and agency partners. The role translates analytics into actionable plans, manages cross-functional projects, and uses AI or lightweight automation to improve marketing workflows.
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.
This is an independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes.
This is for a 6-month contract with potential to go full time.
Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead.
This is an independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes.
This is for a 6-month contract with potential to go full time.
Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead.
This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing.
RESPONSIBILITIES
Daily AI Visibility Analysis & Insights
- Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound.
- Flag competitive movement and emerging negative sources before they erode rankings or sentiment.
- Distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
Roadmap Ownership & Agency Collaboration
- Own and maintain the AEO/AI-visibility roadmap, translating Croud's strategic recommendations into a prioritized, resourced execution plan.
- Partner with Croud on quarterly strategy, topic prioritization (Defend / Grow / Repair / Build), and measurement — this person helps define the strategy, not just execute it.
- Relentlessly prioritize the backlog based on business impact, competitive pressure, and available resourcing.
Cross-Functional Execution — the Quarterback Role
- Project-manage AEO initiatives across every key channel + channel owner: content/blog, site/ecommerce, and PR / media affiliate.
- Partner directly with Product and Dev to scope, prioritize, and track AEO-related tickets (crawlability, structured data, PDP fixes) through a backlog with significant competing demand.
- Apply the repeatable citation model across owned and editorial (for credible third-party validation)
AI-Native / Marketing Engineering Mindset (a plus)
- Bring a builder's instinct to the role — spot manual, repetitive AEO work (data pulls, competitive tracking, content briefs) and use AI tools or lightweight automation to remove it.
- Where there's appetite, extend that same AI-native approach to other growth marketing workflows across the broader team.
WHAT YOU NEED
Required
- 3–5+ years in a technical or analytical marketing role (SEO, growth, content ops, or similar) — or a clear track record of being AI-native even without traditional tenure.
- Hands-on SEO experience and a working understanding of how SEO and AEO/GEO overlap and diverge.
- Comfort working in AI-visibility or analytics platforms (Profound or similar); able to turn raw data into a clear narrative and prioritized action plan.
- Demonstrated project management / quarterback experience — able to rally and hold accountable stakeholders across content, product, dev, PR, and agency partners without formal authority over them.
- Comfortable operating in a complex environment with a dev backlog and competing priorities; prioritizes relentlessly.
- Genuine enthusiasm for AI tools and workflows, with interest in applying them to scale marketing execution.
Nice to Have
- Experience with digital PR or earned-media citation building.
- Familiarity with ecommerce PDP/PLP optimization.
- Prior experience managing an SEO/content agency relationship (agency- or client-side).
- DTC, health, wellness, or CPG category experience.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Similar Jobs
Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
Lead certification efforts to ensure aircraft software meets FAA/DoD/NASA safety standards. Prepare certification artifacts, collaborate with authorities, mentor engineers, resolve complex engineering issues, and track safety and certification milestones.
Top Skills:
AgileCodevueConfiguration ManagementGitJIRARtca Do-178
.png)
Consumer Web • eCommerce • Machine Learning • Software • Sports • Analytics
Leads the PSA Exchange buyer-facing sales and account management team, owning buyer acquisition, account growth, retention, and reactivation. Develops strategic plans with key accounts, sets goals, coaches account managers, monitors buying performance, identifies optimization opportunities, and represents buyer needs internally. Supports marketplace campaigns and events while driving measurable business outcomes across the collectibles buyer ecosystem.
Top Skills:
Google SheetsExcel
Fintech • Financial Services
Build and manage consumer and business banking relationships through proactive outreach, discovery conversations, and tailored deposit, lending, credit, and investment solutions. Resolve account inquiries, promote digital banking adoption, coordinate referrals across Wealth, Home Lending, and Business Banking, and maintain accurate documentation and regulatory compliance. The role requires customer service and relationship-building experience, FINRA licensing, SAFE registration, and state insurance licenses.
Top Skills:
Finra Series 6Finra Series 63Finra Series 65Lo/Cfpb RequirementsSafe RegistrationSecurities Industry Essentials (Sie)State Insurance License
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
