Drive revenue growth by prospecting, managing the full B2B sales cycle, developing creative event and experiential marketing proposals, cultivating client relationships, negotiating contracts, and overseeing budgets, scopes, and timelines with production teams. The role serves as the primary client liaison and requires travel for client meetings, site inspections, and on-site event management.
Summary: The Account Executive is a key driver of revenue growth, tasked with managing the full sales cycle for creative event and experiential marketing solutions. You will combine an entrepreneurial spirit with a consultative approach to translate client marketing objectives into compelling, high-impact live experiences. Alongside a robust marketing function, you will be responsible for proactive prospecting, leads and proposals, and ultimately acquiring new clients.
This person will be based in our Canton, MA office and is salary plus commission.
Key Responsibilities
- Sales & Business Development:
- Generate Growth: Proactively prospect and qualify new business opportunities diverse industries.
- Collaborative Approach: Drive revenue by collaborating with marketing and business development team members and acquiring new prospects through outbound efforts.
- Expand Our Reach: Consistently achieve or exceed assigned annual sales goals for both net-new business and existing account expansion.
- Client Relationship Management:
- Trusted Partner: Cultivate and maintain strong, long-lasting client relationships to ensure repeat business and high satisfaction.
- Main Point of Contact: Act as the main point of contact for clients, understanding their brand, marketing goals, and vision for their events.
- Creative Solution Selling:
- Foster Innovation: Collaborate with internal teams to develop customized, innovative, and visually compelling event proposals and presentations.
- Close Deals: Present, negotiate, and close complex contracts, articulating the creative and financial value of the proposed solution.
- Project Oversight & Budgeting:
- Budget Management: Collaborate with Producers on project budgets, scopes, and timelines, ensuring solutions are delivered on-time, within budget, and to the client's creative specifications.
- Client Liaison: Serve as the essential link between the client and the creative/production teams throughout the project lifecycle.
- Stay Current: Remain current with event industry trends, emerging technologies, and competitor activities.
Required Qualifications & Skills
- Experience: Proven track record of 7+ years in B2B sales, preferably within the event, trade show, experiential marketing, or creative agency industries.
- Sales Acumen: Demonstrated success in finding new business and managing the entire sales cycle, from cold lead to contract close.
- Creative Thinking: Ability to think creatively and strategically to develop unique solutions that solve a client's marketing challenges.
- Communication: Exceptional written and verbal communication, presentation, and negotiation skills.
- Technical Proficiency: Proficiency with CRM software (e.g., Salesforce), Microsoft Office/Google Workspace, and presentation tools.
- Travel: Willingness to travel for client meetings, site inspections, and on-site event management.
If you are an exceptional relationship builder, a creative consultant and driven by the excitement of high-impact live events, we encourage you to apply.
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