At OneStudyTeam (a Reify Health company), we specialize in speeding up clinical trials and increasing the chance of new therapies being approved with the ultimate goal of improving patient outcomes. Our cloud-based platform, StudyTeam, brings research site workflows online and enables sites, sponsors, and other key stakeholders to work together more effectively. StudyTeam is trusted by the largest global biopharmaceutical companies, used in over 6,000 research sites, and is available in over 100 countries. Join us in our mission to advance clinical research and improve patient care.
One mission. One team. That’s OneStudyTeam.
We’re looking for a data-driven, innovative, and collaborative Account-Based Marketing (ABM) Manager to play a critical role in driving our marketing efforts targeted at high-value pharmaceutical sponsors and clinical research stakeholders. As part of our B2B marketing team, you will design and deliver highly personalized, multi-channel campaigns that directly align with the goals and priorities of our sales and business development teams.
This role blends brand-interaction with precision ABM strategies, giving you the chance to make a significant impact at the intersection of enterprise marketing and account personalization.
What You’ll Be Working On:- ABM Strategy & Planning:
- Support the Senior Director in translating go-to-market strategy into actionable multi-channel marketing plans specifically for targeted accounts.
- Contribute to the development and implementation of ABM and Business Line marketing plans aligned with product evolution, business objectives, and growth targets.
- Prioritize accounts, segments, and campaigns in close collaboration with cross-functional stakeholders.
- Develop, execute, and optimize marketing programs and content that target high-value accounts.
- Supporting business line growth across Reify Health companies; CareAccess Future of Medicine Program, StudyTeam, Global Site Network and Site Solutions.
- Campaign & Content Execution:
- Design and execute multi-channel Account Penetration and ABM campaigns.
- Leverage existing company content to support engagement across various media (web, social, digital channels, PPT/Slide, PDF, video, webinars, conferences, etc.) for account penetration and general ABM activities.
- Write engaging, on-brand materials that resonate with target accounts.
- Utilize marketing automation, CRM, and personalization tools to deploy account-relevant content and nurture campaigns.
- Support lifecycle and upsell programs across business/product lines to increase engagement, retention, and share of the sponsors’ pipeline.
- Support account-specific content creation and utilization.
- Direct the B2B Product Marketing team on campaign execution needs and best practices, overseeing the creation of aligned outreach campaigns.
- Measurement & Optimization:
- Work with marketing/sales/IT operations to ensure campaigns are measurable, scalable, and aligned with data governance practices.
- Set baseline KPIs, track performance, and adjust tactics as needed to drive continuous improvement.
- Leverage tools to evaluate effectiveness and optimize future campaigns.
- Collaboration & Enablement:
- Partner closely with Sales, Business Development (BD), and Business Development Representatives (BDR) teams to align on target accounts, messaging, and pipeline acceleration.
- Collaborate with BDR teams on lead management, follow-up, and business line-specific outreach programs.
- Work with Sales & IT operations on lead, contact, and account data to ensure seamless integration and data accuracy.
- Collaborate with Product Management, Customer Success, and Operations to ensure smooth and impactful launches, clear positioning, and ongoing education for new and enhanced platform capabilities.
- Work across the company with other audience-specific marketing teams and internal support groups.
- Bachelor’s degree in Marketing, Business, or a related clinical development field.
- Minimum 5 years of B2B marketing experience, with a focus on ABM.
- 2-5 years’ experience targeting sponsors or sites, or experience at a pharma or biotech company preferred.
- Proficiency in digital marketing, content marketing, CRM and marketing automation tools.
- Strong analytical, organizational and project management skills
- Excellent organizational, communication with a customer-focused mindset.
- Familiarity with marketing AI tools, LinkedIn navigation, and digital channels preferred.
- Data-driven, best-practice-oriented, and creative approach to B2B ABM.
- Ability to support in an ever-changing global market, and in a company focused on leading the charge to overcome key clinical development bottlenecks.
- Story Branding experience is a plus
We value diversity and believe the unique contributions each of us brings drives our success. We do not discriminate on the basis of race, sex, religion, color, national origin, gender identity, age, marital status, veteran status, or disability status.
Note: OneStudyTeam is unable to sponsor work visas at this time. If you are a non-U.S. resident applicant, please note that OneStudyTeam works with a Professional Employer Organization.
As a condition of employment, you will abide by all organizational security and privacy policies.
This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here).
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OneStudyTeam Boston, Massachusetts, USA Office
33 Arch Street, Boston, MA , United States, 02110
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