Terra (terrahq.com) Benefits Overview

Build and manage multichannel digital marketing campaigns for B2B clients, including lead nurture, email, social, paid, and organic campaigns. Configure and troubleshoot marketing technology platforms, maintain data integrity, develop lead scoring and performance dashboards, analyze attribution, and report campaign results to clients. The role also researches martech opportunities, coordinates client feedback, and supports marketing strategy within regulated industries.

Lead SEO and GEO strategy for clients, audit and optimize sites for search and AI discoverability, guide content and structured data implementation, build dashboards for organic and AI visibility, collaborate across teams, educate clients and staff on generative search best practices, and drive innovation in organic marketing offerings.

Lead client-facing content strategy and execution: research audiences, craft and edit high-quality copy across digital formats, create toolkits and templates, collaborate with SEO, design, paid media, and development, and manage iterative client reviews to deliver scalable, on-brand content.