Own paid media strategy and execution for B2B client accounts across Google, LinkedIn, Meta, Microsoft Ads, and other platforms. Build and optimize campaigns, manage budgets and pacing, develop audience and creative tests, monitor performance metrics, and ensure tracking and attribution accuracy. Create client-facing reports and recommendations, collaborate with strategy, analytics, and creative teams, and experiment with AI-powered workflows and automation to improve campaign efficiency and performance.
We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team. In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance.
You’ll operate as both a strategist and an operator. Someone who can zoom out to define direction, then zoom in to improve performance. You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time.
Who You Are
- You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
- You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
- You’re confident owning paid media strategy end-to-end across multiple client accounts.
- You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
- You’re able to manage several clients at once and navigate shifting priorities with strong organization.
- You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
- You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
- You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
- You contribute to team growth by building or improving internal documentation, templates, and processes.
- You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
What You'll Do
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
- Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
- Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Perks & Benefits
- 11 observed holidays + unlimited paid time off
- Additional 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan to help save for your future
- Mostly remote work setup
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Similar Jobs
Big Data • Internet of Things • Mobile • Other
Own a new B2B demand generation pod focused on paid media, ABM, influencer programs, and pipeline growth. Manage campaigns across search, social, programmatic, and emerging AI ad channels; direct AI agents; control budgets; optimize performance; reconcile CRM and attribution data; coordinate with Sales, RevOps, and Product Marketing; and report performance to stakeholders. The role requires hands-on full-funnel media expertise, AI-agent fluency, ABM experience, and strong analytical judgment.
Top Skills:
Agentic RuntimesAi AgentsClaudeHermesInference ApisSalesforce
Agency • Marketing Tech • Professional Services
Owns a portfolio of client accounts and leads paid media strategy, Meta campaign management, direct-response copywriting, video sales letter scripting, creative testing, tracking, funnel execution, performance reporting, and client communications. The role is accountable for appointment-generation performance, client retention, and identifying opportunities to improve acquisition costs, lead quality, conversion rates, and booked appointments.
Top Skills:
Ai ToolsCalendlyConversion TrackingMarketing AutomationMeta Ads ManagerMeta PixelZapier
Agency • Marketing Tech • Professional Services
Own a portfolio of client accounts and drive performance across Meta advertising, strategy, direct-response copy, video sales letter scripts, creative testing, tracking, and funnel execution. Lead client communications, optimize campaigns toward appointment and acquisition targets, troubleshoot pixels and integrations, analyze performance data, and develop testing strategies that improve lead quality, conversion rates, booked appointments, retention, and referrals.
Top Skills:
Ai ToolsCalendlyMetaMeta Ads ManagerMeta PixelZapier
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
