Product Marketing Manager - Vulnerability Management
Greater Boston Area
5 days ago
Partner with the Vulnerability Management Senior Product Marketing Manager to develop and implement go-to-market plans.
Execute GTM activities in collaboration with marketing, sales and business development teams that drive business results, market share growth and dominance within the Vulnerability Management market.
Form, align, and lead cross-functional teams to deliver on go-to-market initiatives.
Be an evangelist and spokesperson, communicating and educating internal and external stakeholders (customers, channel partners, press, industry analysts).
Develop and refine marketing content including sales collateral, thought-leadership presentations, speaking engagement abstracts, website content, videos, blogs, press releases, by-lined articles, webcasts, whitepapers and more.
Position our sales organization to win through effective sales enablement initiatives (and participate in sales meetings/calls when needed).
Know our customers, their pain points and their success stories. Drive customer fluency throughout the organization.
Thoroughly understand and stay abreast of the customer and competitive landscape, Rapid7’s products, and industry news to best influence our marketing strategy.