Nift

Nift helps brands thank their customers with a gift. When someone reaches a milestone, makes a purchase or completes a booking, our partners can offer them a Nift. The consumer opts in, shares what they’re into, and picks a gift they actually want from a brand they may not have met yet. Advertisers pay for the introduction to a new customer. Partners earn new revenue from moments they already have. Consumers get something good. Choice is what makes it work, and it’s why we think of Nift as an ad unit that feels like a gift. We started 11 years ago with 10 local businesses and are now on track for over $1B in gift value, with nearly 15,000 active advertisers.