Teams at Inizio Evoke

Leads integrated paid media planning, buying, and activation for pharmaceutical, healthcare, and medical device clients. Manages client relationships, oversees deliverables, develops media strategies and presentations, drives thought leadership, and mentors media teams. The role requires analytical judgment, multichannel digital and traditional media expertise, strong project management, and the ability to serve as a trusted strategic advisor.

Lead pharmaceutical-sector paid search programs by establishing SEM best practices, managing campaign strategy and optimization, analyzing performance, troubleshooting discrepancies, and developing reports and forecasts. Evaluate AI-driven search, bidding, creative, and audience technologies for compliant use. Author thought leadership content, guide internal teams and clients, manage training documentation, and oversee testing processes that improve campaign performance and support strategic recommendations.

Manage and optimize multi-channel paid media campaigns for pharma and healthcare audiences across digital and traditional channels. Collaborate with strategy, analytics, creative teams, media partners, and clients to develop patient-centric HCP and DTC campaigns. Use data-driven insights to meet regulatory-compliant KPIs, manage vendors and budgets, negotiate rates, and monitor platform trends and updates.