Teams at The Colibri Group

Lead business-side outcomes for a major enterprise transformation (Workday and Salesforce). Own program success, remove roadblocks, build a small team, drive operating model and org design, ensure ecosystem readiness and adoption, and capture measurable financial value.

Lead product strategy and roadmap for marketing technology across multiple brands, drive Salesforce Marketing Cloud and Data Cloud transformation, translate marketing needs into requirements and backlogs, partner with engineering and data teams, improve customer journeys (acquisition through retention), enable segmentation/personalization/campaign orchestration, measure KPIs, support A/B testing and AI-driven optimization, and lead a small product team while ensuring data governance and integrations.

Develop, update, and maintain tax CPE curriculum and courses; write and review assessment items; manage SME-developed content and timelines; apply instructional design; track development progress; advise on content design, graphics, and learning tools; ensure content reflects current tax pronouncements.