Senior Director, Growth & Customer Lifecycle

What You'll Do

•   Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels. Continuously improve funnel efficiency, CAC, conversion, and contribution.

•   Improve the experience from enrollment through course completion, exam preparation, and first-attempt pass rate. Partner closely with Product and Operations to identify the changes that will have the greatest impact on learner outcomes. 
•    Own revenue, contribution, customer acquisition economics, completion, and licensure outcomes across the segment. Establish clear targets and operating metrics and use them to prioritize investment and resources. 
•    Direct the priorities of dedicated Marketing, Product, Sales, and operational resources supporting the business. While these teams sit within functional organizations, this role sets the business priorities they execute against. 
•    Standardize the acquisition-to-licensure motion across brands and markets while preserving the flexibility needed to respond to local differences. 
•    Partner with the post-licensing business to create a seamless transition into continuing education, membership, and professional development, increasing engagement and customer lifetime value. 
•    Identify practical opportunities to use AI, automation, personalization, and data to improve acquisition, conversion, engagement, learner outcomes, and operating efficiency. 
•  Lead a regular business-review cadence focused on funnel health, revenue, contribution, customer outcomes, and roadmap priorities. Maintain the regulatory and compliance standards required within professional education 

What You'll Need to Succeed

• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.

• Experience owning a business line, P&L, or meaningful commercial outcomes such as revenue, contribution, growth, conversion, or unit economics.

• Deep understanding of B2C customer acquisition, including paid and organic channels, conversion optimization, lifecycle marketing, and customer journey performance

• Comfort operating in a highly accountable, data-driven environment where performance is measured against clear outcomes 

• Experience owning or materially shaping the customer or product experience after acquisition, with demonstrated improvement in engagement, retention, completion, or another measurable customer outcome     Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
• Strong strategic judgment with the ability to move between high-level business strategy and hands-on performance management 

Prefferred

·  Experience in EdTech, professional education, test preparation, credentialing, certification, or training

·  Experience working in a private equity-backed or high-accountability environment

·  Exposure to regulated, accredited, or state-approved education programs

·  Experience leveraging AI and automation to improve marketing, product development, or customer experience

·  Experience in the real estate, licensing, or professional credentialing industries