Centerfield
Centerfield Leadership & Management
Frequently Asked Questions
Our managers are trained and empowered to lead with empathy, clarity, and a focus on developing their team members:
- Servant Leadership Approach: Our managers view their primary role as supporting and enabling their team members' success, removing obstacles, and providing the resources and guidance needed for employees to excel.
- Regular One-on-One Meetings: Managers conduct consistent one-on-one meetings with each team member to discuss progress, challenges, career development, wellbeing, and any support needs in a dedicated, focused setting.
- Clear Goal Setting and Expectations: Managers work collaboratively with employees to establish clear, achievable goals aligned with both individual growth and organizational objectives, ensuring everyone understands what success looks like.
- Ongoing Feedback and Coaching: Rather than saving feedback for annual reviews, our managers provide continuous, constructive feedback and coaching that helps employees improve in real-time and develop their skills progressively.
- Empowerment and Autonomy: Managers trust employees to make decisions within their areas of responsibility, providing guidance and support while encouraging ownership, initiative, and professional judgment.
- Career Development Focus: Our managers actively invest in their team members' long-term career growth, identifying development opportunities, facilitating learning experiences, and supporting advancement pathways aligned with individual aspirations.
- Recognition and Appreciation: Managers regularly acknowledge excellent work, celebrate achievements both big and small, and ensure team members feel valued and appreciated for their contributions.
- Advocacy and Support: Managers serve as advocates for their team members, representing their needs and interests in organizational discussions, securing resources, and ensuring their voices are heard at leadership levels.
- Transparent Communication: Our managers maintain open, honest communication about team priorities, organizational changes, challenges, and decisions, keeping employees informed and involved.
- Emotional Intelligence: We train managers in emotional intelligence, enabling them to read team dynamics, respond empathetically to individual needs, and create psychologically safe environments where employees can be authentic.
- Conflict Resolution: Managers are equipped to address conflicts constructively, facilitating healthy dialogue, mediating disagreements, and helping teams work through challenges collaboratively.
- Workload Management: Our managers actively monitor team capacity and workload distribution, making adjustments to prevent burnout and ensure that demands remain sustainable and balanced across the team.
- Accessibility and Approachability: Managers maintain open-door policies (virtual or physical) and create environments where team members feel comfortable bringing up concerns, questions, or ideas without hesitation.
- Individual Adaptation: Rather than applying one-size-fits-all management styles, our managers adapt their approach to each individual's working style, communication preferences, and developmental needs.
- Performance Support: When performance issues arise, managers address them promptly and supportively, working collaboratively to identify root causes, provide necessary resources or training, and create improvement plans that set employees up for success.
- Team Building and Culture: Managers actively cultivate positive team dynamics, facilitate collaboration, organize team-building activities, and create inclusive environments where every member feels they belong.
- Leading by Example: Our managers model the behaviors and values we expect throughout the organization, including work-life balance, continuous learning, integrity, and respect for all team members.
- Manager Training and Development: We invest heavily in manager development through leadership training, coaching, peer learning communities, and ongoing skill-building that ensures our managers continue to grow in their leadership capabilities.
At Centerfield, we recognize that employees don't leave companies—they leave managers. That's why we're committed to developing exceptional leaders who inspire, support, and elevate every member of their team, creating an environment where people can do their best work and build fulfilling careers.
Our leaders employ multiple strategies to ensure every team member understands what's expected and how their work contributes to our organizational objectives:
- Transparent Organizational Vision: Leadership regularly communicates our company's vision, mission, and strategic priorities through all-hands meetings, written updates, and open forums, ensuring everyone understands where we're headed and why.
- Cascading Goal Framework: We use a structured approach where organizational goals cascade down to team and individual levels, making it clear how each person's work contributes to broader company objectives.
- Written Documentation: Goals and expectations are documented clearly in accessible formats, including team charters, project briefs, role descriptions, and goal-setting platforms, providing consistent reference points everyone can review.
- Two-Way Dialogue: Rather than simply announcing goals, our leaders engage in conversations where employees can ask questions, provide input, and help shape how objectives are defined and pursued.
- Regular Updates and Check-Ins: Leaders provide frequent updates on goal progress, changing priorities, and organizational developments through team meetings, newsletters, and one-on-one conversations, keeping everyone aligned as situations evolve.
- Context and Rationale: We don't just communicate what needs to be done—our leaders explain why it matters, providing the context and reasoning behind goals so employees understand the broader purpose of their work.
- Measurable Success Criteria: Goals come with clear metrics and success criteria, so employees know exactly what they're working toward and can track their progress objectively.
- Priority Clarity: When multiple goals exist, leaders clearly communicate priorities and trade-offs, helping employees focus their energy on what matters most when resources and time are limited.
- Accessible Leadership: Our leaders maintain open communication channels and are accessible for questions, clarifications, and discussions about goals and expectations at any time.
- Feedback Loops: Leaders create mechanisms for employees to share whether goals and expectations are clear, realistic, and well-communicated, using this feedback to improve their communication approaches continuously.
- Role-Specific Clarity: Beyond organizational goals, leaders ensure each employee understands their specific role expectations, responsibilities, and how their performance will be evaluated.
- Adaptive Communication: When priorities shift or goals change, leaders communicate these updates promptly and clearly, explaining the reasons for changes and what it means for ongoing work.
- Visual Tools and Dashboards: We use visual management tools, dashboards, and progress trackers that make goals and progress visible to teams, reinforcing understanding through visual representation.
- Regular Reinforcement: Leaders consistently reinforce key goals and expectations through multiple touchpoints over time, recognizing that important messages need repetition to truly sink in.
At Centerfield, we know that even the best goals are meaningless if they're not clearly understood. Our leaders prioritize communication clarity, ensuring every team member knows what's expected, why it matters, and how they can contribute to our collective success.
At Centerfield, our leaders are responsible for setting clear strategic vision and direction that guides the organization forward. They employ comprehensive approaches to ensure every team member understands where we're going and how we'll get there:
- Long-Term Vision Communication: Leaders articulate a compelling long-term vision that inspires the organization, communicating not just what we aim to achieve, but the impact we want to have on our industry, customers, and communities.
- Strategic Planning Processes: We engage in structured strategic planning that involves input from across the organization, ensuring our direction is informed by diverse perspectives and grounded in reality.
- Clear Strategic Priorities: Leaders distill complex strategies into clear, focused priorities that help teams understand what matters most and where to concentrate their efforts.
- Market and Industry Awareness: Our leaders maintain deep awareness of market trends, competitive dynamics, and industry developments, using these insights to inform strategic direction and keep the organization ahead of change.
- Transparent Decision-Making: When making strategic decisions, leaders explain their reasoning, the factors considered, and the trade-offs involved, building understanding and trust in the direction chosen.
- Alignment Between Strategy and Operations: Leaders ensure strategic vision translates into operational reality by connecting high-level direction to team goals, initiatives, and daily work.
- Quarterly and Annual Planning: We conduct regular planning cycles where leaders review progress, adjust strategy based on learnings, and set direction for upcoming periods with clear objectives and initiatives.
- Vision Reinforcement: Leaders consistently reinforce strategic vision through communications, meetings, and decisions, ensuring it remains front-of-mind rather than becoming a forgotten document.
- Empowering Strategic Thinking: Rather than keeping strategy at the leadership level, our leaders encourage strategic thinking throughout the organization, inviting teams to consider how their work advances strategic goals.
- Scenario Planning: Leaders engage in scenario planning to anticipate potential futures, preparing the organization to adapt strategy as circumstances change.
- Resource Allocation Aligned with Strategy: Strategic vision is backed by resource decisions, with leaders allocating budget, people, and time to initiatives that advance our strategic priorities.
- Milestone and Progress Tracking: Leaders establish clear milestones along the strategic journey and regularly communicate progress, celebrating wins and addressing obstacles transparently.
- External Communication: Our leaders communicate strategic vision not just internally but also to customers, partners, and stakeholders, building external alignment and support for our direction.
- Innovation and Experimentation: Strategic direction includes space for innovation and experimentation, with leaders encouraging calculated risks and learning that can inform future strategy.
- Values-Aligned Direction: All strategic decisions are filtered through our organizational values, ensuring the direction we pursue aligns with who we are and how we want to operate.
- Cross-Functional Integration: Leaders facilitate cross-functional collaboration in executing strategy, breaking down silos and ensuring departments work together toward common strategic objectives.
- Adaptive Leadership: While maintaining consistent vision, leaders demonstrate flexibility in strategy execution, adjusting approaches based on feedback, results, and changing conditions.
- Leadership Development for Strategic Thinking: We develop strategic thinking capabilities throughout our leadership pipeline, ensuring future leaders can continue providing strong strategic direction.
At Centerfield, strategic vision isn't a static document created once and forgotten—it's a living framework that guides decisions, inspires action, and evolves thoughtfully as we learn and grow. Our leaders take ownership of providing this direction clearly, consistently, and in ways that connect every team member to our collective journey forward.
Centerfield Employee Perspectives
What’s your professional background, and why were you brought on to lead this team?
I’ve worked on the agency side and in-house at leading digital agencies — from McCann, HUGE and Public Sapient, to large corporations like Microsoft and Disney, to startups for sports data and betting, e-commerce and healthcare.
What brought me to Centerfield was that five of the six people I spoke with during my interview said their favorite thing about this company was the people. Almost four months into my experience here, I agree.
Centerfield was the perfect intersection of both the agency and in-house environments.
How would you describe your approach to leadership, and how do you plan on building team culture?
The team must understand our role as contributors and supporters of the bigger picture, and that a fundamental part of our job is to reinforce that picture throughout conversations, decisions and initiatives.
When it comes to leadership and culture, I lead through bi-directional context and information. This might mean wanting to communicate what I know and provide my perspective, while also providing a safe space for ideation, innovation and drive. I strive to create an environment that empowers the team to ask questions and ask for help or support.
Admittedly, I can be a bit tough, aiming to push the team to think strategically and critically, and to ensure accountability — asking what we could have done differently to better support the team and the bigger picture. It’s about building trust. Can I trust you to do said task? Can you trust me to help you?
What initiative are you most excited to tackle?
Continuing to encourage us to think holistically and strategically. This is part of what initially attracted me to Centerfield. How can we better operate as a unified organization with complementary products and initiatives instead of isolated silos? This could be achieved through focused objectives and goals, sharing knowledge, establishing best practices and ensuring transparent information. There are many smart people here, each doing smart things. How can we optimize their efforts to achieve better and faster results?
