In a lively year for many reasons, the Boston tech space has continued to thrive with several startups reaching unicorn valuation. Here are the companies that led the way in 2020.
For years, email has been the tried and true way of reaching customers, but Klaviyo, a marketing automation platform, recently went a step further: it launched an SMS service that allows customers to reach out to their own clients via text. So, with the resources it takes to create a new product, why did Klaviyo go for it? Because their customers asked for it.
