Zylotech, which offers AI-driven customer analytics for marketers, secured a $5.5 million investment on Tuesday to build out its sales and marketing teams, as well as focus on product development.
Form Energy announced today that it has raised $40 million in Series B funding to develop prototypes and a commercial pilot of its renewable energy battery.
To gain more insight into how identifying the desired outcome is key to an effective marketing strategy, Built In Boston connected with EDB's senior director of global demand. She shared what it looks like in action and how they used it to revamp their email initiatives, improving engagement by 100 percent.
