Boston-based maternal healthcare platform Flourish Care has raised $5.7 million in an oversubscribed seed round led by Zeal Capital Partners, with participation from Create Health Ventures, Collide Capital, Rogue Women’s Fund, Symphonic Capital and others.
In a news release on Monday, Flourish Care said that the funding will support its nationwide expansion to meet growing demand for insurance-covered doula services. The company’s approach uses technology to match families with providers, deliver virtual and in-person support and manage care coordination and reimbursement.
Founder and CEO Melissa Bowley said the idea for the company was shaped by her own pregnancy experience, when she noticed how much care occurs between clinical visits and how little support many women receive during those periods.
“Now, with almost every state enacting reimbursement pathways for doula care, we have built the infrastructure to make sure every family can access that support. Maternal healthcare significantly improves when a doula is involved, yet they have been out of reach for too many families. That ends now as we expand nationwide,” Bowley said.
Flourish Care is also developing a risk-prediction engine designed to help healthcare providers identify patients who may benefit from additional support earlier in pregnancy.
