WHOOP, a Boston-based company developing wearable technology, announced the appointment of its new chief marketing officer, Dirk-Jan van Hameren. Van Hameren spent more than three decades at Nike, culminating in his role as executive vice president and chief marketing officer.
Through health insights and personalized coaching, WHOOP’s solutions are designed to help athletes understand, train and improve their performance. Prior to his corporate career, van Hameren was an Olympic athlete, representing the Netherlands as a track cyclist in 1992 and 1996. In his new role as CMO, van Hameren will lead the company’s global marketing initiatives across brand, creative, international markets, media, athlete and sports partnerships and product storytelling.
“What attracted me to WHOOP was the scale and importance of the opportunity,” van Hameren said in a statement. “The company has earned extraordinary credibility with elite athletes and built an incredibly engaged, global community of more than 3 million members. But I believe we’re still at the very beginning. Proactive health will become one of the defining categories of our generation. WHOOP will build the global brand that defines it.”
