Hydrow Pulled in $200M, Mirakl Got $555M, and More Boston Tech News

Here’s what happened last week in Boston tech.

Written by Ashley Bowden
Published on Sep. 27, 2021
Hydrow Pulled in $200M, Mirakl Got $555M, and More Boston Tech News
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photo: Hydrow / Facebook

The Boston tech scene is undergoing constant evolution as more companies innovate the way we live and work. With an abundance of fresh venture capital, check out what these companies are doing next. This is the Built In Boston weekly refresh.

Two Boston companies are making a splash in the Amazon seller acquisition spaceHaving seen rapid growth since their inception, Perch and Thrasio are two of the most prominent companies working to grow Fulfilled by Amazon (FBA) businesses. By taking on tasks like marketing and supply chain management for these companies, these aggregators benefit not only entrepreneurs but the growing Boston tech scene as well as Amazon itself. The companies are continuing their work building out their D2C presence in the evolving e-commerce industry. [Built In Boston]

Mirakl pulled in $555MThe company offers brands tools to help launch, manage and grow their e-commerce platforms. With the close of its Series E funding round led by Silver Lake, Mirakl has reached a valuation of $3.5 billion. Mirakl’s investment plans for the funding includes furthering its growth by reaching new customers, locations and industries as well as expanding its team to include 350 new engineers. [Built In Boston]

Boston tech quote of the week

“It is an honor to have some of the most well-regarded names in music, sports and entertainment support our crew as we strive to enhance our members’ lives through the shared experience of rowing. As we continue to focus on positioning rowing as an accessible and mainstream lifestyle choice, we are excited to join forces with these exceptional people who each offer unique experiences and insights to help us in achieving this goal.” —Bruce Smith, Hydrow founder and CEO

Hydrow raised nearly $200MA list of celebrity investors contributed to home fitness company Hydrow’s latest capital raise. The round saw participation from names like Lizzo, Justin Timberlake, Whitney Cummings and others. The company’s fitness machine enables users to experience the feel of rowing. It’s investing the new cash in product development and geographical expansion. [Built In Boston]

EzCater hired a new CPOOperating an online marketplace for business catering, ezCater has ​​82,000 restaurants in its network and has served 173 million people. The company announced the addition of Josh Berg as its new chief product officer. Formerly of CarGurus, Berg brings 15 years of experience to his new role at ezCater. The company is currently hiring across the board with the goal of increasing its headcount by 50 percent. [ezCater]

Definitive Healthcare IPO raises $420MHaving begun publicly trading at $37.25 per share, 38 percent over its IPO price of $27, Definitive Healthcare raised fresh funding through its IPO. The company plans to put this fresh funding toward new data and analytics capabilities. Its platform converts data, analytics and expertise into intelligence for the commercial healthcare industry. The company is currently listing shares at around $45 under the Nasdaq ticker symbol “DH”. [MRWeb]

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