As corporate demand for interactive content marketing grows, Boston-based SnapApp is well poised to advance its position in the market.
The digital marketing company announced a fresh $10.2 million Series B round this week after a several-year period of sustained growth.
"Marketers are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done," Seth Lieberman, CEO and founder of SnapApp, said in a statement.
SnapApp’s interactive content marketing platform lets companies like Cisco, Hewlett Packard Enterprise and Paycor make everything from infographics to financial literacy quizzes as a way of collecting user data and finding prospective customers.
In 2016, SnapApp’s revenue grew by 100 percent, and Lieberman is confident there are no signs of slowing down.
"In a buyer-centric world, marketers need to deliver dynamic experiences that generate real one-to-one conversations with their prospects that accelerate pipeline creation and revenue,” Lieberman said in the statement. “SnapApp's platform makes that vision a reality for thousands of marketers who are driving hundreds of millions of dollars in pipeline through interactive experiences on our platform."
The funding, which was led by repeat investor Providence Strategic Growth, will go toward expanding SnapApp’s sales team, building out the company’s technology and looking for potential acquisitions, a press release states.
The company currently has around 70 local employees.