Senior Copywriter
DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love. We are the signature tech startup of our generation in Boston.
Responsibilities
The Sr. Copywriter will be a member of the Brand & Creative team. The successful candidate will develop campaigns and creative executions across channels to build the DraftKings brand and business. Specific areas of focus:
- Partner with Art Directors to develop conceptual ideas/themes for DraftKings sports
- Write copy for channels including: Broadcast, Digital, Social, OOH, CRM
- Develop ideas for brand experiences, activations and events
- Strike the balance between brand and acquisition/retention messaging
- Establish an authentic “fan-to-fan” tone to build relationships with our target
- Proactively develop ideas that establish DraftKings as an innovative early-adopter of technologies that bring Sports Fans closer to the games they love
- Contribute to the New Media team’s creation of daily content
Qualifications
The ideal candidate has the following key attributes: creativity, collaborative spirit, confidence, initiative and enthusiasm. Specifically,
- 3-5 years experience
- Excellent communication skills, written and verbal
- Experience developing award-winning creative ideas for major B-to-C brands
- Demonstrated understanding of modern marketing (digital, experiential & social)
- Ability to work well under pressure in a fast-paced environment
- Willingness to roll-up sleeves and get the work -- big and small – done
- Avid sports fan and fantasy sports enthusiast
- Agency experience a plus