Search Marketing Manager, Text Ads
Our Opportunity:
Chewy is seeking a highly motivated, goal-oriented, and dedicated Search Marketing Manager to join our exciting and fast-paced company in Boston, MA. Our team is growing and if you are equally passionate about data analysis, direct marketing, e-commerce, and career growth, an opportunity at Chewy.com may be a great match! In this role, you will be directly responsible for growing our SEM campaigns across multiple search engines. As a member of the SEM team you’ll work collaboratively to advance our growing marketing capabilities with an emphasis on direct response strategies. You’ll partner with amazing gurus across the company while building and managing relationships with our outside partners and vendors.
What you’ll do:
- Own a piece of the largest and fastest growing marketing channels in the company.
- Build campaigns from the ground up, including set-up, keyword research, competitive analysis, and ad copy generation.
- Manage campaigns to ensure that they are continually improving and growing.
- Test and optimize bids, keywords, text ads, and landing pages to improve performance.
- Constantly analyze results and experiment with changes to find success and grow volume.
- Work in parallel with other teams including merchandising and supply to accomplish objectives.
- Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information/under pressure.
- Actively engage in our fast-paced ‘Test & Learn’ operating approach by conducting and analyzing results and applying learnings to impact future testing and optimizations.
- Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
What you’ll need:
- 5+ years of hands-on experience managing paid search marketing
- Experience managing large-scale paid search campaigns on Google AdWords, Bing Ads, and Yahoo! Gemini platforms.
- Strong direct response marketing ethic with a focus on CPA based optimization
- Proficient in Google Analytics or equivalent analytics platform
- Experience with Google Shopping/PLAs
- Experience working for consumer brands, marketplaces, or ecommerce companies
- Obsessively organized and detailed oriented
- Strong mathematical and analytical skills
- Intermediate to advanced experience with Microsoft Excel.
- Strong communications skills (written and oral).
- Self-directed and effective working independently, yet equally comfortable contributing in a fast-paced team environment.
- Bachelor's degree in marketing, statistics, economics, mathematics, finance or related field
- Client-side experience required
- Ability to write SQL a plus