Do you love working in a fast-paced environment? Want to work in an environment that will continuously challenge you to do more, try more, and learn more in a cross-functionally position?
Do you have experience in launching multichannel campaigns in the biopharmaceutical/life science sector, with a solid knowledge of Salesforce?
Bring your knowledge & passion for healthcare to SOPHiA GENETICS as our new Proposition & Content Marketing Lead in a 1 year temp to perm contract for Rolle (CH), Bidart (FR) or Boston (US) - remote to be discuss.
Why us:
We believe there is a smarter, more data-driven way to make decisions in health. SOPHiA GENETICS (Nasdaq: SOPH), is a cloud-native software company and a leader in data-driven medicine. We are dedicated to establishing the practice of data-driven medicine as the standard of care and for life sciences research. It is the creator of the SOPHiA DDM™ Platform, a cloud-native platform, capable of analysing data and generating insights from complex multimodal data sets and different diagnostic modalities.
Your mission:
As a Proposition & Content Lead your main responsibility is to be responsible for supporting the sales team in pre- and post-sales activities by delivering best-in-class content of all forms, supporting, and contributing to both acquisition and farming opportunities.
Also, you are responsible for planning, executing and tracking all marketing activities assigned to create pipeline and leads for the Sales teams.
Requirements
The value you add:
- Develops value proposition statements for the SOPHiA GENETICS portfolio of services and products tailored to BioPharma companies.
- Defines key messages across various buyer personas, aligning them with critical stages in their journey. This involves emphasizing product and company values, as well as differentiators, informed by thorough monitoring of market trends, competitors' positioning, and advertising messaging.
- Manages the development, deployment, and maintenance of all product communication materials on time and within budget.
- Establishes the go-to market strategy for the assigned business and actively creates and monitors multi-channel campaigns.
- Collaborates with third party vendors necessary to ensure comprehensive coverage across relevant channels and targeted audiences.
- Works closely with Sales and Product Management to ensure continuous alignment with business strategy, establishing pertinent marketing tactics that empower Sales teams to meet their targets, and delivering campaigns in a timely manner.
The experience you bring
- Advanced scientific degree, as Ph.D. in Life Sciences or related field, is required.
- 5 + years of integrated marketing experience in a healthcare-related sector (Biopharma, BioTech, MedTech, Healthcare Service, Healthcare Agency) is required along with knowledge of Real-World Data (RWD) .
- Fluent in English is a must. Any other language would be an asset.
- Storytelling and writing skills.
- Killed it at formulating differentiated valued proposition statements based on information provided.
- Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.
- Experience with defining marketing strategy and creating marketing campaigns and marketing plans.
Benefits
Benefits
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth.
Business recognition and accolades include:
• World's most innovative companies (Top 10)
• World's smartest companies (Top 50)
• 100 Best Places to Work in Boston
• Top 10 European Tech Startup - 2020
• Top 10 European biotechs startup to watch - 2021
• Top 25 East-Coast Biotech to watch - 2021
Plus, you will find:
• A flexible, friendly, and international working environment with a collaborative atmosphere
• Flexible working hours, including hybrid remote / on-site working model
• An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness
• A fast-growing company with plenty of opportunity for personal growth and development
• A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning
Location: Rolle (CH), Bidart (FR) or Boston (US) - Office-based (remote to be discuss)
Start: ASAP (or as agreed)
Contract type: 1 year temp to perm contract - full-time
Application process
Apply now with your CV and any supporting information.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader, alongside key colleagues, and stakeholders from across the business.
All resumes should be in English for a successful review!
