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Job Summary
As a Content Writer at DataRobot, your will be translating complex ideas into content for marketing, sales and internal audiences that is easy-to-understand and resonates with a variety of personas. At DataRobot, Content Writers know how to communicate complex ideas with transparency, coherence, and a user-centric approach. Your success will be measured by content consumed, influence and inbound inquiries.
Key Responsibilities
- Develop key messages and themes for DataRobot content
- Write content for eBooks, blogs, white papers, web, presentations, videos, newsletters and media outlets
- Research ideas and facts pertinent to the type of content/topic assigned
- Monitor social media and respond to content placement opportunities
- Propose content marketing initiatives to support business priorities (e.g. new markets)
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Edit, proofread and improve content
- Work with the DataRobot design team or outside designers
- Develop content that takes advantage of SEO and Google Analytics
- Analyze web traffic metrics for the content produced
- Share content through various channels, ensuring a strong web presence for DataRobot
- Receive customer feedback and generate ideas to increase customer engagement
Skills
- At least 1 year experience writing and editing content of all types
- Understanding of the web publishing landscape and requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Advanced experience in social media platforms
- Project management skills and attention to detail
- Excellent communication and English writing skills
- Bachelors degree in journalism, English, communications or similar field of study
- Familiarity and a joy in communicating about technology
- Bonus points for experience in machine learning, data science, big data, analytics, b2b marketing or enterprise computing
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