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MacPaw is a technology company that aims to bring humans and tech together to reach their full potential. With more than 30 million users worldwide, our products are designed to enhance the performance of macOS and iOS devices. We take pride in our Ukrainian heritage and are committed to supporting our country's growth. Our team is composed of open-minded individuals who are always willing to make a difference. 

At MacPaw, we don't just create software; we create experiences that resonate with millions of users worldwide. Our legacy's core is innovation, cutting-edge technology, and a dedicated customer base. Our primary goal is to simplify the digital experience, and we have achieved this with our award-winning products, such as CleanMyMac X, Setapp, CleanMyPhone, Spybuster, and more. 

We are looking for a visionary Brand Manager to lead our frontier product’s brand strategy, enhancing brand awareness and user acquisition. This role is central to our marketing strategy, focusing on maintaining product consistency and innovating brand presence in the market.

Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks that cover such categories as productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.

In this role, you will:

• Craft and execute a strategic plan to enhance Setapp’s brand awareness and product recognition across key markets
• Develop and lead targeted brand campaigns based on in-depth market, industry, and audience research
• Maintain a consistent brand voice across all channels, true to our core values. Continuously refine our branding strategies and processes
• Develop a clear product positioning framework to ensure consistent messaging across all channels
• Collaborate closely with both internal teams and external agencies to leverage product performance indicators and ensure consistent communication across all channels
• Measure and report the performance of all marketing and brand metrics
• Analyze branding processes and strategies for ongoing enhancement and maintain a clear product positioning guide
• Direct a team of marketing specialists and manage collaborations with external partners to ensure effective campaign execution

Skills you’ll need to bring:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• At least 3 years of experience in brand management, preferably in the tech industry
• Excellent strategic thinking, analytical skills, and the ability to manage extensive marketing and brand campaigns
• Strong leadership capabilities and proficiency in collaborating with diverse teams

This full-time position requires a 40-hour work week, Monday through Friday, with flexible hours. Occasional after-hours work may be necessary. The role is based in our Boston office, where your presence is required at least three days a week. 

Our Interview Process

• Phone Screen with our Talent Acquisition Specialist 
• Discovery Interview with Head of Marketing Operations, Head of Brand & Communications, Director of Marketing
• Technical Assignment
• Final Interview & Culture Interview with Head of Marketing Operations, Head of Brand & Communications, Director of Marketing
• References & Offer 🎉

What We Offer

• Your health always comes first
  MacPaw believes the health, satisfaction, and financial security of employees and their families are important, not only to each individual’s well-being but also to achieving our organization's overall objectives. We offer medical, vision, and dental insurance benefits.

• Hybrid work model & flexible working hours
  We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.

• Space to grow both professionally and personally
  Whatever your dreams and aspirations are, we have you covered. We offer an education budget, annual development reviews, and regular lectures. We also offer personal coaching with organizational coaches.

• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.

• Time-off policy that covers life’s needs
  At MacPaw, we truly understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for any purpose.

If it sounds interesting, look no further—this job is right for you. Join us at MacPaw, where every day is about shaping the future of tech and making a real difference. Let’s craft something legendary together!