Web Content Manager

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Web Content Manager

Are you a creative Web content writer with an operational mindset? The web content manager is an integral member of the team responsible for managing and developing content across alteryx.com. In this role, you will lead and contribute to a best-in-class web user experience that engages visitors and drives action.

As a member of the Content & Creative Studio, you’ll collaborate with team members to ensure that our web content informs, educates, and converts visitors with compelling copy and storytelling that aligns with the Alteryx brand. As a writer with a web content strategist mindset, you’ll approach alteryx.com with a digital editor’s eye, looking for ways to keep the content dynamic and relevant with a regular cadence of updates using a variety of media types. You’re experienced publishing directly into WordPress.

A strong partnership with our Digital Strategy & Operations team is critical, as they manage the technical aspects of the Alteryx web experience as well as our SEO program. You’ll tap into your operational side to conduct regular content and performance audits and, alongside the Digital Strategy team, tune, test and experiment by providing content support for a/b tests and personalization strategies. You’re also knowledgeable about the changing landscape of SEO and GEO and collaborate on ideas for how our web presence can impact our AI search results.  

You’ll partner with demand generation, localization, product marketing, and other functional teams who contribute content to alteryx.com, to continuously evolve and improve our web content. This role will collaborate with owners of additional Alteryx online properties such as the Alteryx Community and customer portals, but will not directly manage those properties. Building alignment with these colleagues and contributing to an integrated online ecosystem is important.

As someone who’s both data-driven and creative, you’re comfortable managing many projects at once at a variety of stages and can maintain a strong sense of organization and prioritization. Experience building, training, and prompting ChatGPT is a plus, as you’ll be encouraged to use AI (with human-in-the-loop guardrails) to drive efficiencies for your work. 

Key Responsibilities

Strategy

• Develop a deep understanding of Alteryx company, platform, go-to-market priorities, and thought leadership initiatives in order to ensure messaging is reflected accurately and consistently in web content.
• By partnering with the Digital team, learn about digital user journeys, motivations and drivers for key audience segments; create content with these learnings in mind. 
• Develop and implement processes for creating and updating content in alignment with the marketing and company strategy. 
• Collaborate cross-functionally with colleagues and stakeholders to understand content requests and measurement goals.

Creation & Distribution

• Plan, write (or coordinate) content in accordance with web, SEO and messaging strategies. Integrate content throughout the site to maximize content investments and enrich the user experience. 
• Ensure all content is accurate and aligned with brand messaging and editorial style guidelines.
• Ensure content is relevant and engaging to defined audiences.
• Contribute to regular review/update of all web content. 
• Maintain a calendar of updates for an operational approach.
• Continually monitor trends and best practices in web content. 

Desired Skills/Capabilities

• Exceptional writing and communication skills
• Demonstrated experience with content management systems (Wordpress)
• Demonstrated understanding of modern web user experience best practices
• Clear understanding of content strategy, the customer journey, and the website’s impact as our “front door”
• Highly detail-oriented, ability to juggle multiple projects effectively
• Ability to effectively prioritize multiple projects and meet deadlines
• Ability to partner with internal and external stakeholders
• Ability to influence without authority

Knowledge/Skills/and Abilities Requirements

• Exceptional writing and communication skills
• Web content and UX best practices
• Highly detailed oriented
• Experience with content management systems (Wordpress)
• Ability to effectively prioritize multiple projects and meet deadlines
• Ability to partner with internal and external stakeholders
• Working knowledge modern SEO and AI SEO/GEO principles
• Exceptional proofreading skills

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location. 

The base salary range for this role in California, Colorado, Washington, Texas, and Rhode Island is $91,500 to $121,200.

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.